Mohanii Tamagit n Tnezzayt sɣur Wei Sun d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2023

Mohanii Tamagit n Tnezzayt

sɣur Wei Sun

Amsaɣ: DOTONE Brand Design

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

42,222

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #142914

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Mohanii Tamagit n Tnezzayt

Mohanii d tamagit n tnezzayt yettwaxedmen i yiwet n tikkelt n uselsu yesɛan iẓuran deg yidles n usammar. Alugu yebna ɣef yisekkilen ilaṭiniyen, i yettaken i tnezzayt yiwen n ṣṣut aḥerfi d ugraɣlan. Asekkil M d azamul agejdan, yettmeslay-d ɣef lḥibr, yesseqnen ccama ɣer tira tacinwat s ufus. Talɣiwin n serif d yizirigen n ukanṭur ddukklen yerna ttwasegzin s wudem amaynut. Isekkilen M d H ttwasemɣren, ma d isekkilen nniḍen ttwasneqsen, akken ad d-ilalen yiwessuren n uẓri. Azamul yezmer ad yettwaɛawed, ad yettwafreq yerna ad yettwasudes tikkelt nniḍen, yezmer daɣen ad yettwaseqdec ɣef yal allal.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Mohanii Tamagit n Tnezzayt d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Mohanii Tamagit n Tnezzayt ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Tigejdiwin & Akemmus: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Tibzimin: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Tasnakta n Ufares: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Asewḥel n Usnulfu: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Anadi: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Aseḥbiber: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Tanzagt n Usenfar: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Tanila n Umahil: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Ibrivan: All copyrights DOTONE Brand Design,2020
Imsuren n Tugniwin: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020