Qingjiu Asemsel n ccṛab by Shenzhen Jinjia New Smart-pkg Co., Ltd is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2023
Qingjiu Asemsel n ccṛab
by Shenzhen Jinjia New Smart-pkg Co., Ltd
Client: Shenzhen Jinjia new Smartpackaging co.,Ltd
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #144519The Design
About Qingjiu Asemsel n ccṛab
Qingjiu d afeṣṣel n usemsel yettwaxedmen i ccṛab yettuheggan i tlawin. Taqerεet tettwaxdem s uzeqqur (lǧaǧ), ma d tabewwaṭ n beṛṛa tefra s uḍebbeε s uweṛq n lmeεden. Talɣa n tqerεet tekka-d seg tfekka n tmeṭṭut, tettak-d udem n cciεa d ssḥer i d-yekkan si yidles n Ugmuḍ akked Utaram. Aẓeṭṭa yesεan tudert deg uḥric n ufella n tqerεet yemgarad ɣef uḥric n wadda i yellan d aḥerfi. Talɣa n tbewwaṭ tebḍa s yizirigen yennḍen i d-yesmektayen tafekka. Tabewwaṭ tesεa 300 mm n teɣzi ɣer ufella, 120 mm n teɣzi akked 115 mm n tehri. Asemsel yettwaldi si zdat, ma d taqeffalt tettwakkes s tuzzya.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Qingjiu Asemsel n ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Qingjiu Asemsel n ccṛab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design of the bottle shape is inspired by the noble and elegant temperament of Eastern and Western women. The dynamic texture of the upper part of the body, which contrasts with the lower part of the body, also adds to the dynamic beauty of the whole bottle. The box structure is segmented by female body curves, leaving space for consumer’s imagination. Abstract techniques are applied to express a noble and elegant woman.
- Dimensions & Packaging
- The box is 300mm high, 120mm long and 115mm wide.
- Tags
- Women, whisky, bionic, elegant, packaging
- Production Technology
- The bottle is made of glass and the packaging is foil stamped.
- Design Challenge
- The challenge is how to enhance the special attribute of women's wine through product styling or visual characteristics, and use modern craftsmanship design and culture to bring female consumers an exclusive experience.
- Research
- This design is mainly based on the scarcity of women's wine on the market, and considers two issues: one is how to design exclusive product packaging with distinctive female attributes, and the other is how to break through the visual characteristics and make the product stand out on the market.
- Inspiration
- Qingjiu is a kind of wine for ladies. The bottle shape is inspired by the figure of female, conveys the noble and elegant temperament of women, and integrates Eastern and Western culture and Chinese wine culture. The bottle shape and flat pattern are treated with abstract art, leaving consumers endless imagination space to show the unique charm of women.
- Project Duration
- The project will be started in Shenzhen in April 2022, completed in August 2022.
- Operation Flow
- Open the package from the front and unscrew the bottle cap, bringing consumers a different experience.
- Team Members
- Chairman:Huang Hua
General Manager:Yang Mingyu
Design Manager:Xie Yi
Designer:Lang Xuejiang
three-dimensional:Wu Junjuan
Designer:Cheng Tiansheng
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