It Is In Your Genes Tamagit Yettuγalen by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.
LbrunzUnuɣ· 2023
It Is In Your Genes Tamagit Yettuγalen
by Bianka Foldi and Robert Valoczi
Client: Genecontact
Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category
Verified Award Winner
Verify Award Status for #144669The Design
About It Is In Your Genes Tamagit Yettuγalen
Tamagit-a n tecreḍt tettwarna i yiwen umeẓlu n usentel ajini, s wayes i tzemren ad ttwafent twuriwin ɣer tqdiruyin tijiniyin izemren ad d-banen. Am teγessa n ADN, tikti n ufeṣṣel daγen tebna ɣef yiwen unagraw n tengalin, s lebɣi tingalin n Morse yettusfeṣlen s ufus, ttmettilent i yisekkilen n ugemmay. Yal awal yezmer ad yettusekned s tarrayt-a, yettarra alugu agiman d tamagit yettuγalen. Alugu-nni, yellan d isem n umsaɣ yettwarun s tengalin, yettekk-d talγa n teγessa tizwit tesnawjit n ADN. S waya i d-yettban uzaglu n umsaɣ deg tmagit, s tikti akked uskan.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
It Is In Your Genes Tamagit Yettuγalen d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. It Is In Your Genes Tamagit Yettuγalen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. It Is In Your Genes Tamagit Yettuγalen yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
- Tags
- dynamic brand identity, flexible brand identity, brand identity
- Production Technology
- • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes. - Inspiration
- The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
- Project Duration
- The project started in July 2021 October in Budapest. The website development is still ongoing.
- Team Members
- Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon
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