Qinshihuang Cpa Aţug n Ubaru by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Aţug n Ubaru by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.

LbrunzAkemmus· 2023

Qinshihuang Cpa Aţug n Ubaru

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Aţug n Ubaru

Aḍris n Tektabt: Qinshihuang CPA d aţug n ubaru n taẓuri (craft beer) deg tarrayt n China Pale Ale. Talɣa n tqarabt akked uqerruy-is sqedcen iferdisen imezwura n tgelda n Qin, tafukant tettawi-d s idikra tikci n tqabuct n jade s tira n usigna seg imussuya n Qin d Han. Aẓeṭṭa i d-yezzi i uqerruy n tqarabt icaṛa belli afaris-agi d amaynut deg wugur n China Pale Ale. Asekkil alugan n tira n "seal script", d tira tuɣdimt yellan deg tegelda n Qin, yefka-as udem aqdim d aklasik. Aţug yettwaxdem s tqarabt n djaj n 315 ml akked ukan n aluminyum n 550 ml.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Qinshihuang Cpa Aţug n Ubaru d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Qinshihuang Cpa Aţug n Ubaru ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Qinshihuang Cpa Aţug n Ubaru yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao