Lfeṭṭa Akemmus · 2023
Zhong Yuan No. 1 Asemsed n latay
by Tiger Pan
- Tarbaḥt A' Design Award n Lfeṭṭa 2023 in Akemmus
- CLIENT: Xinyang Wenxin Tea Co., Ltd
- Estimated Number of Design Views: 30,806
- Verification code C0399040E3 · Verify this award
Colors
About Zhong Yuan No. 1 Asemsed n latay
Zhong Yuan No. 1 d afeṣṣel n usemsed i latay Maojian, d latay aqbur n Ccinwa yettemɣayen deg igran s tseddarin. Imi lbenna n latay-agi tefsus yerna tehnin, asemsed yeqqim d aḥerfi yerna yemsed. Tabewwaḍt n latay tettwaxdem s uzzal n tinplate s uneqqec yuɛlan d ucraḍ s uwreɣ, yerna sdukklen tayla tamummedt d tin yettirriqen. Talɣa n tbewwaḍt s uqerruy-is tettmettil-d amgemmi n latay yelsan takumbrit. Taqecwalt n beṛṛa tettwaxdem s lkaɣeḍ yettwaxedmen s lebɣi, tettwamdel s tbagust yesɛan talɣa i d-yekkan seg ikataren n ṭṭwaqi n ixxamen iqburen n ifellaḥen n latay. Iferrawen n latay n tidet cebbḥen tabagust-nni.
About the Tarbaḥt A' Design Award n Lfeṭṭa
Zhong Yuan No. 1 Asemsed n latay d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Zhong Yuan No. 1 Asemsed n latay ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
- Dimensions & Packaging
- Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm - Tags
- tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
- Production Technology
- The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
- Design Challenge
- Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
- Research
- As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
- Inspiration
- The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
- Project Duration
- The project lasts 4 month, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Tiger Pan
- Image Credits
- Tiger Pan
