Momenten Tabburt n Waman n Tissit sɣur E2W Studio

Momenten Tabburt n Waman n Tissit sɣur E2W Studio d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2023

Momenten Tabburt n Waman n Tissit

sɣur E2W Studio

Amsaɣ: E2W Studio

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

12,286

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #146150

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Momenten Tabburt n Waman n Tissit

Momenten d asenselki n tabburt i wenzi n ccrab ussirem s izwaren yettwazenzen deg iqecwalen izuraren. Isem n tmarka yesmekta-d lweqt ilaqen i tissit, mačči zik aṭas ne$ ixir wakud. Tasekla tanaẓurit tebna ɣef yiwlaf isemman "iɛfrit n tebbuclin", yettwasnulfan seg wudem imecṭuḥ yettwabnan seg yizirig n tira. Yal talɣa n weɛfrit tettbeggin-d taẓ, s telɣiwin idurin i lehwaǧeb iráyqen akked telɣiwin iɣesnen i lehwaǧeb ihrawen, ayen yettɛawanen imsaɣen ad afen taẓ i sen-yehwan. Aẓar n usiẓẓel isemman KAI yesnerna nnhawi-agi n tarraḥt d uceɣwel. Asenselki yemmed di 2021.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Momenten Tabburt n Waman n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Momenten Tabburt n Waman n Tissit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Momenten Tabburt n Waman n Tissit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Tigejdiwin & Akemmus: Depth 180mm x Height 140mm
Tibzimin: Wonderful, Vogue, Party, Happy, Open-Minded
Tasnakta n Ufares: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Asewḥel n Usnulfu: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Anadi: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Aseḥbiber: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Tanzagt n Usenfar: The project was completed in 2021.
Tanila n Umahil: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Imsuren n Tugniwin: N/A