Movie Boxed Tajewwiqt n Tsallit sɣur Shaoyang Chen d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.
LbrunzAselɣu· 2023
Movie Boxed Tajewwiqt n Tsallit
sɣur Shaoyang Chen
Amsaɣ: AyDaDa
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselɣu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #146280Afeṣṣel
Ɣef Movie Boxed Tajewwiqt n Tsallit
Movie Boxed d tajewwiqt n tsallit i d-yettwaxedmen i uzwir n ufilm Boxed. Tajewwiqt-agi tewwi-d asnamek n usenduq deg yal aseqdec-is. Tigejda n uzwar, tirigal n taggara, apuster, avilet, ibitaqa n uḍris, izriren n uɣil akked upuster n tallelt n ubus ttabaɛen akk yiwet n tikti. Tira tettwaxedem s tuɣac n usenduq iǧehden, ula d ticraḍ n uɣmis țțilin deg-s. Tira n umezruy uzemmur akked uɛeẓẓug tettemṣada d yiniten iqburen n ufilm. Izriren n uɣil, i d-icabin ilexraf, ttunefken i imassanen deg tewwurt n texxamt n usuffeɣ.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Movie Boxed Tajewwiqt n Tsallit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Movie Boxed Tajewwiqt n Tsallit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Movie Boxed Tajewwiqt n Tsallit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- In this campaign, we aim to bring an immersive experience to the audience at the premiere of the movie Boxed, written and directed by Alam Virk. As we follow the main character, Andy Whiteman, we are forced to confront the reality that we too are often fed with modern culture and trapped in a vacuum of superficial living. Through various mediums, including posters and wristbands with curated copywriting, we seek to reinforce the movie's theme and deepen the audience's understanding of the void state of being portrayed on the screen.
- Tigejdiwin & Akemmus
- 27 x 40 inch Poster, 14 seconds of Title Sequence, 8 seconds of Ending Credits, 6 seconds of Bus Stop Motion Poster, 1 Wristband, 1 Ticket,
- Tibzimin
- Branding, Campaign, Graphic Design
- Tasnakta n Ufares
- VFX for Title Sequence and End Credits, Poster, Ticket, Press Pass, Wristband, and Motion Graphics for the Trailer and Bus Stop Advertisement
- Asewḥel n Usnulfu
- We are faced with the challenge of how to intrigue the audience without telling the full story of the movie.
- Anadi
- For the typeface choice, since the movie color plate is quite vintage and the plot is suffocating, I chose a condensed, thick and historical typeface that fits the movie's story.
This campaign also tries to carry the box metaphor throughout. As for the ending credits, most typography layouts are rigid box shapes, including punctuation marks, to emphasize the box concept. Wristbands look similar to handcuffs. And from an architectural standpoint, the screening room is a box made of concrete. To leave more impression on the audience, we also distribute wristbands that say" boxed, aren't we" as they enter the screening room. - Aseḥbiber
- All applications are reinforcement of the idea of being boxed. For the opening title, the main character rips off the film title. For the ending credits, to emphasize the box concept, most typography layouts are rigid box shapes, including punctuation marks. At the premiere night, the stuff pass is tagged with the slogan we are boxed as the punchline for the event. Waistbands that say boxed, aren't we are distributed as the audience enters the screening room.
- Tanzagt n Usenfar
- This project started in August 2022 and finished in November 1, 2022 in New York, NY.
- Tanila n Umahil
- Considering this movie is the second film from an award-winning indie director, the whole campaign needs to be tailor-made. The logic of this campaign is to serve the story. Each application speaks to the scene in the movie and emphasizes the box metaphor.
- Ibrivan
- Copyrights belong to Alam Virk and Shaoyang Chen
- Imsuren n Tugniwin
- Writer and Director / Alam Virk
Executive Producer / Guljar Singh
Produceder / JR Cardona
First Associate Director / Sarab Sahni
Second Associate Director / Vittoria Giacomini
Script Supervisor / Vittoria Giacomini
Production Designer / Ant Ma
Production Design Assistants / Erica Zhang & Shuquing Zhang & Laila Matuk
Director of Photography / Yuanhao Zhang
First Assistant Camera / Ananyaa Dave
Gaffer / Aman Tulsian
Key Grip / Kgositielle Maleka
Best Person / Justin Cambrelen
Production Sound / Trevor Misplay & Daniel DeGeorges
Coloris / Yuanhao Zhang & Sarab Sahni
Editor / Sarab Sahni & Alam Virk
Sound Synching / Reuben Rojak
Sound FX/ Design Sound Mixing & Music / Marlon Fraser
Make-up/Hair / Kelli Hauber
Yettwaxellṣen
Snirem Seld Designers.org
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