Mugo Tamayt n lqaɛa deg teqecwalt by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2023
Mugo Tamayt n lqaɛa deg teqecwalt
Client: Tanya Dunaeva
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #146302The Design
About Mugo Tamayt n lqaɛa deg teqecwalt
Lqaɛa Mugo tegber ṛebɛa n wanawen n tissitar: Mocktails, Limunadat, Isiriyen iḥerriqen d Energetics. Akk tineḍfesin ttwarnan s wudem uslig. Tarrayt tamaynut deg usnulfu n yifariyen tesra tarrayt temṣaḍa deg Asnulfu n ukemmus. Tafrant i wugur-a d tin n teṭṭipugrafiya. Tebna ɣef useɣẓen n tmayt taqburt n tissitar n lkuḥul tiqburin d wazal meqqren, maca akken ad d-yettwasken usnirем d tmaynut n ufaris, s uwennez ameqqran n temernit taqburt. Taɣessa n useɣẓen s waṭas n tdeffirin yemgezziyen tettak i useɣẓen tamagit tusligt d tumlit.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Mugo Tamayt n lqaɛa deg teqecwalt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Mugo Tamayt n lqaɛa deg teqecwalt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Mugo Tamayt n lqaɛa deg teqecwalt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mugo is a new brand on the market of soft carbonated drinks. The label line consists of four types of drinks. Mocktails are carbonated soft drinks with exquisite taste compositions. Lemonades are a combination of various juices with mineral water and vitamins. Spicy syrups are natural syrups with original flavours based on spices. Energy-tonics are the perfect combination of vitamins and minerals in invigorating drinks.
- Dimensions & Packaging
- Bottle height: 15cm; Front Label: 8x5cm; Back Label: 8x1cm
- Tags
- Tanya Dunaeva, Typographics, Packaging Design, Jzoy.agency
- Production Technology
- The basic technique for this Packaging design is Printing design that is posed at rather standard formed bottle. Congreve is used to make a beautiful view, and also a pleasant-to-touch product. Tactile sensations enhance visual effects.
- Design Challenge
- The task and a challenge was to create a unique, non-typical packaging label that is not similar to any other Products. As a result we can see multi-layer typography - a mix of fonts and impressions.
- Research
- After analysing the scheme of the classic label and identifying the main most frequently repeated elements, it was decided to simplify these elements as much as possible to the point where a little more and the similarity will no longer be read. Thanks to this solution, a construction scheme was obtained that can be easily scaled to the entire line. The typographic solution turned out to be multi-layered and contrasting.
- Inspiration
- The classic labels of alcoholic beverages inspired to create a fresh mixed design.
- Project Duration
- Project has been realised during 4 weeks at Bishkek city, Kyrgyzstan
- Operation Flow
- This is a standard bottle with twisted cap
- Patents
- -
- Team Members
- Tanya Dunaeva
- Image Credits
- All Images by Photographer Tanya Dunaeva
Video by 3D Visualist PAvel Gubin
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