Mouled Bonbon Akuẓẓu Aseggasi sɣur Kamal Rizk - Bold Branding

Mouled Bonbon Akuẓẓu Aseggasi sɣur Kamal Rizk - Bold Branding d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2023

Mouled Bonbon Akuẓẓu Aseggasi

sɣur Kamal Rizk - Bold Branding

Amsaɣ: Voila Dessert shop

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

13,234

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #147557

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Mouled Bonbon Akuẓẓu Aseggasi

Wagi d usun n ukuẓẓu i lḥelwa n tixsiwin s teɣzi n bonbon, i yettwagen kan i tegnit n Lmulud. Tikti n usun tebna ɣef talɣa n bonbon yukyeḍ yemṣadan ɣer teɣzi n tutut. Umusnaẓ yessishel aɛid aqbur aɣelnaw n Lmulud ɣer iferdisen timzitarin tiwezlanin s useqdec n yijerriḍen ijumitriyen ihulen. Yesnulfa-d taseṭṭalt, afaris, aɣyul, tit n ccerr d tiɣerḍemt s yinezlin n yiniten imelḥayen. S useqdec n uɣanib ajumitri am netta, yesnulfa-d tira tazegzawt n Bonbon Lmulud i yessudden akk tikti. Bonbon Lmulud-agi d asuddem atrari n uɛid aqbur azeɣwan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Mouled Bonbon Akuẓẓu Aseggasi d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Mouled Bonbon Akuẓẓu Aseggasi ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Tigejdiwin & Akemmus: Tube Width 100 x Diameter 100 x Height 270
Tibzimin: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Tasnakta n Ufares: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Asewḥel n Usnulfu: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Anadi: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Aseḥbiber: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Tanzagt n Usenfar: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Tanila n Umahil: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Igmamen n Terbaɛt: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Imsuren n Tugniwin: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022