Chaos Pogo Tawuriri Tagejdant: Amdan n Tumsirt sɣur Xudong Zhang and Hao Tan d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.
UzzalAselɣu· 2023
Chaos Pogo Tawuriri Tagejdant: Amdan n Tumsirt
Amsaɣ: Chaos Pogo
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Aselɣu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #147863Afeṣṣel
Ɣef Chaos Pogo Tawuriri Tagejdant: Amdan n Tumsirt
Aḍris n Tektabt: Wow d amdan n tumsirt yettwaxedmen i Chaos Pogo, tumsirt n ubar yeldin i lɣaci imeẓyanen. Amdan-agi yebna ɣef lḥali n "honey badger" (agersiw n tẓizwit), aɣersiw ittwabnan d aẓamul n leḥmala tameqqrant, tilemẓit d tarawla. Aqerru ifsaḥen s ucebbub amellal, iccaren ihedden akked yezri usammed sseɛtiden asekkil-agi ad yettwassen s tsusmi. Allen ijehden s tiṭ tazegzawt tazuggaɣt rennun-as ccbaḥa n usebter. Timeẓli tazuranin tettbeggin idles akked lɣaci n tsertit. Izuma ittwakksen seg umdan-agi ttusnulfun daɣen ɣef ifariqen n tsertit, ayen yesseǧhaden azetta gar imsaɣen d tsertit.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Chaos Pogo Tawuriri Tagejdant: Amdan n Tumsirt d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Chaos Pogo Tawuriri Tagejdant: Amdan n Tumsirt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character. - Tibzimin
- Pub IP, Brand Image, Mascot, WOW, Youth
- Tasnakta n Ufares
- Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
- Asewḥel n Usnulfu
- Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
- Anadi
- In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
- Aseḥbiber
- Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
- Tanzagt n Usenfar
- The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing - Tanila n Umahil
- On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
- Igmamen n Terbaɛt
- Xudong Zhang and Hao Tan
Yettwaxellṣen
Snirem Seld Designers.org
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