Luckin 2.0 Asenṭeḍ n lqahwa n uṣeggem (Drip Coffee) sɣur Tiger Pan d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2023
Luckin 2.0 Asenṭeḍ n lqahwa n uṣeggem (Drip Coffee)
sɣur Tiger Pan
Amsaɣ: Lucky Coffee Technology (China) Co., Ltd.
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #148015Afeṣṣel
Ɣef Luckin 2.0 Asenṭeḍ n lqahwa n uṣeggem (Drip Coffee)
Luckin 2.0 d tazrawt n usenṭeḍ n lqahwa n uṣeggem i yettwaxedmen i xemsa n leṣnaf n lqahwa. Yal tabewwaṭ tettwanqec s tugna n wansi d-usan iɛeqqayen-ines, gar-asen Tafriqt akked Yunnan di Ccinwa. Ttwarsament imɣan d iɣersiwen n tmurt-nni iwakken ad d-sbeggnen asayes agaman. Xemsa n yiniten iceɛlen frazen leṣnaf yerna ttɛawanen tibewwaḍin ad d-banent ɣef teɣzut n usken. Talɣa n usbeddi tuskir yerna tefsi, s telɣut tafrawant ɣef ufaris deg umkan n yinawen iɣezfanen. Tibewwaḍin ttwaxedment s usiggez s kuẓ n yiniten, s uḍebbeɛ aḥmayan aberkan araqmaṭ akked tbadut n lfeṭṭa taraqmaṭ.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Luckin 2.0 Asenṭeḍ n lqahwa n uṣeggem (Drip Coffee) d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Luckin 2.0 Asenṭeḍ n lqahwa n uṣeggem (Drip Coffee) ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
- Tigejdiwin & Akemmus
- Width 75mm x length 110mm x height 125mm
- Tibzimin
- coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
- Tasnakta n Ufares
- Four color printing. Logo hot stamping of matte black. Matte silver label.
- Asewḥel n Usnulfu
- How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
- Anadi
- The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
- Aseḥbiber
- The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
- Tanzagt n Usenfar
- The project lasts 2 months, designed in Shenzhen.
- Tanila n Umahil
- Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
- Ibrivan
- Copyrights belongs to Tiger Pan
- Igmamen n Terbaɛt
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng - Imsuren n Tugniwin
- Tiger Pan
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