Westland Insurance Aɣawas n Daxel n Lbiru by Aura is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ugensu, Taddart n Uzenz d Uskan Competition Category.
LfeṭṭaAgensu· 2023
Westland Insurance Aɣawas n Daxel n Lbiru
by Aura
Client: Aura
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Agensu Category
Verified Award Winner
Verify Award Status for #148093The Design
About Westland Insurance Aɣawas n Daxel n Lbiru
Westland Insurance d aɣawas n daxel n lbiru i d-yettwaxedmen i uxxam agejdan n tkebbanit di Surrey, Colombie-Britannique, Kanada. Amkan n uxeddim yewwi 5500 lmitrat imkuẓen ɣef sḍis n leswari. Aswir n ufella yesɛa amkan n usnubget, ammas n temliliyin, abistru akked tkuzint n usewwi, yerna yezmer ad yuɣal d amkan n tmeɣriwin. Yiwet n tseddarit tufrint tcudd sin n leswari n ufella. Semmus n leswari n wadda sɛan 338 n yimukan n uxeddim, 38 n lbiruyat akked 34 n texxamin n temliliyin. Imukan n tallalt akked umɛawen ttuɣalen-d deg yimukan yemcabin deg yal aswir iwakken ad ishel ubeddel n wemkan. Asimun, asɣar akked yizerbiyen yettwaẓḍen s ufus xedmen tawennaḍt n talwit.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Westland Insurance Aɣawas n Daxel n Lbiru d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Westland Insurance Aɣawas n Daxel n Lbiru ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Focusing on flexibility, the top floor houses the reception area, conference center, bistro and catering kitchen and can double as an event space when needed. A featured staircase adjoining the top floors allows for connection between workstations and the reception. Westland’s value of diversity is seen throughout the space through distinctive artwork, accessible signage, and graphics.
- Dimensions & Packaging
- The workplace is 5500 square meters in size and split into six levels. The reception area, conference center, bistro, and catering kitchen are located on the top floor. 338 workstations, 38 offices, and 34 meeting rooms are distributed across the five lower floors. Support and collaboration areas are positioned in the same or comparable locations on each floor to provide staff familiarity across all levels.
- Tags
- collaborative, warm, natural, inviting, Canadian, organic, adaptable, inclusive
- Production Technology
- A workplace that supports connection, collaboration, and company growth. Modular planning creates a futureproof workplace that suits various work styles. The design enables various forms of work, from intimate brainstorming sessions to conferences. There is an equitable distribution of offices and workstations, and employees can sit anywhere and feel at ease. To highlight Canada, local elements were utilized. Concrete, wood, handwoven rugs are included to provide a calm space for staff.
- Design Challenge
- The irregular floorplate for the base building features sharp corners. The harsh angle of the building did not align with the design goal of having a welcoming and approachable space. Designers were challenged to include curved forms to provide a calming sensation and a subconscious relation to the natural environment.
- Research
- Primary research was used to assess space needs. The goal was to figure out how its employees work best and how to best accommodate a hybrid working model. Through company-wide assessments and leadership interviews, data was collected to identify workstyle personas which inform the amount and types of spaces needed within the workplace. Scenario planning utilized this data to set the layout. With the help of this research, Westland was able to reduce square footage needs and increase savings.
- Inspiration
- Westland Insurance's new 5500 square meter head office is flexible, represents its brand and culture, and promotes connection. The office features natural elements and materials local to Canada. With inspiring and approachable as the design concept, each floor has a consistent welcoming feel. Common elements and repetition in materiality provide unity between floors and easy navigation. Inspiring views are celebrated by highlighting them for shared common use among staff. Common features and repetition in materiality provide unity between floors and easy navigation.
- Project Duration
- Phase one (discovery and workplace strategy) of the project began in September 2020. The design phase began in March 2021 and continued until September. The company took possession of the space in June 2022. The project is based in Surrey, British Columbia, Canada.
- Operation Flow
- The bistro was intentionally placed on the top floor and features elements not offered on other floors to bring employees together. A featured staircase connecting the top two floors allows employees to have more casual encounters. Support and collaboration spaces are seen in the same or similar locations on every floor to allow employees to travel seamlessly throughout the six levels of the office.
- Team Members
- Designer: Salma Sidiqqi
Designer: Chris Palting
Designer: Isidora Celic - Image Credits
- Luke Potter Photography
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