Plant Professor Aselkem n Lmakla sɣur Hangzhou Chancemate Tech Corp.

Plant Professor Aselkem n Lmakla sɣur Hangzhou Chancemate Tech Corp. d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2023

Plant Professor Aselkem n Lmakla

sɣur Hangzhou Chancemate Tech Corp.

Amsaɣ: Shanghai Jiashang Information Technology Co., LTD

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

12,568

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #149013

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Plant Professor Aselkem n Lmakla

Plant Professor d tasɣunt n uselkem i yiwet n tmarka n lmakla itettun ɣef tegmatin, i yettwaheggan i yimseqdacen imecṭaḥ n temdinin di Ccinwa. Talɣa-agi tessemres ideqi ifsusen, jelly akked lqahwa. Timeẓri tasusmiḍt tesduklen tasɣunt-agi, tesduklen daɣen talɣut ɣef ugmam d wenẓaḍ n tissas deg yiwen n unagraw n usisen. Ifers n tugna d ugrafik n uxfawal ttwaseklasen deg yiwet n tertib ur nesɛi ara azal, akken ad d-yefk lḥala n usmermed. Tibzimin i d-yellan zdat sekksent tamarka, afaris akked wemnaḍ n ugmam. Tiḥeẓẓabin timiẓaḍ ttwaxedmen s waṭas n lkaɣeḍ yezmer ad yettuslakem, s wallalen n tsigga i ur nxelli ara tawlaft-tazerfant, yerna aql-itent d timeẓẓayin akken ad kecment akken iwata ɣer daxel n ssekkuya.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Plant Professor Aselkem n Lmakla d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Plant Professor Aselkem n Lmakla ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Plant Professor Aselkem n Lmakla yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Tigejdiwin & Akemmus: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tibzimin: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Tasnakta n Ufares: Recyclable paper, environmentally friendly printing materials
Asewḥel n Usnulfu: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Anadi: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Aseḥbiber: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Tanzagt n Usenfar: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Tanila n Umahil: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Igmamen n Terbaɛt: Jin Xie