Spicy Shrimp Soybean Sauce Asmel n ssuṣ (Sauce Packaging) by Wei Li - Orange One is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Ddheb in Afeṣṣel n Ukemmus Competition Category.
DdhebAkemmus· 2023
Spicy Shrimp Soybean Sauce Asmel n ssuṣ (Sauce Packaging)
Client: Shenzhen Orange One Advertising Design Co., Ltd
Tarbaḥt A' Design Award n Ddheb Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #149029The Design
About Spicy Shrimp Soybean Sauce Asmel n ssuṣ (Sauce Packaging)
Spicy Shrimp Soybean Sauce d afeṣṣel n usmel i lɛejina n ukrifis. Mgal ifarisen yecban-it i yesseqdacen initen iǧehden yettbanen, asmel-agi yeḍfer abrid aḥerfi d ugama. Asmel n beṛṛa yesɛa asekkil n tira ifazen s ṣṣifa n ukrifis d aferdis agrafik agejdan. Aqerruy n daxel yesɛa taḍrist s unuɣel aḥerfi n yizirig. Talɣa n tqecwalt n lḥut taleqqaqt tefka i ufaris udem yeḥman d ugaman. Asmel meṛṛa ur yesɛi ara aplastik ur nettfessi, ayen yessenqasen lehlak i yisaffen d wakal. Afeṣṣel-agi yebɣa daɣen ad yessali tamusni ɣef uḥraz n twennaḍt.
The Recognition
About the Tarbaḥt A' Design Award n Ddheb
Spicy Shrimp Soybean Sauce Asmel n ssuṣ (Sauce Packaging) d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Spicy Shrimp Soybean Sauce Asmel n ssuṣ (Sauce Packaging) ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Team Members
- Designer:Wei Li
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
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