Animate Agdil by Hsiaojou Huang is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.

UzzalAkemmus· 2023

Animate Agdil

by Hsiaojou Huang

Client: Yin Bao Pet Health Enterprise Co., Ltd.

Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category

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Colors

The Design

About Animate Agdil

Animate yettwarni akken ad yerr deg-s tɣara n imuciɛen d leḥmala-nsen i tiktiwin, ayen i d-yettbanen deg ugdil n tmarkit-a. Agdil s yiniten n macaron mačči kan i yesseḥlun allen, maca daɣen ayen yellan deg-s yettwarni s iseddagen igdudanen i yessenminen tazmert tamatut d lehna n umuci. Aseqdec n tugniwin s yiniten iqewwayen d iɣerfanen yerra agdil n Animate d ayla iman-is, yeffeɣ-it seg wučči n yimuciɛen nniḍen i yesseqdacen s umata tiweṣfin n yimuciɛen. Tezmer s sahel ad d-tafeḍ iɣemar i yesɛan talɣa tameɣtut i yimuciɛen-nsen, akked wayen i sran i yimuciɛen-nsen.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Animate Agdil d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Animate Agdil ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most cat food packaging features real photos of cats in order to attract buyers' attention. But Animate uses strong and vivid contrasting colors and illustrations to differentiate the formulas and even the suitable cats range. Making it easier for buyers to quickly identify their needs.
Dimensions & Packaging: 400g / 170mm*250mm*38mm
1.5kg / 240mm*330mm*90mm
4.5kg / 270mm*460mm*120mm
Tags: Illustrations, Colorful, Pet Food, Cat Ration, Cat, Packaging, Cat Food
Production Technology: The packaging is made of a non-transparent aluminum bag, which can maintain the kibbles' freshness after opening. We also designed parts of the package with transparency, allowing the inner vibrant color to shine through with the metallic aluminum foil bag.
Design Challenge: Due to the color different principles performed between screens and print out, we took time on selecting the colors.
Research: Blue Bay is committed to designing a healthy diet for pets. In order to differentiate each formula, we search for the common postures and preferences of cats and discuss and identify which color is most suitable for each formula.
Inspiration: Cats are the world's most curious animals, they love to explore things. That's why we came up with vibrant macaron colors, just like a joyful playground exclusively for cats. Here, they can enjoy their life with natural ingredients.
Project Duration: This project was started in Jul 2022, and it was shown in public in Dec 2022 in Taiwan.
Operation Flow: People who have pets now are getting younger and younger, and living with pets has become a part of society. With the modern and unique design of this package, we aim to show that generation and quality can be on the same path. Giving pet owners an exceptional choice.
Patents: Yin Bao Pet Health Enterprise Co., Ltd.
Image Credits: Yin Bao Pet Health Enterprise Co., Ltd./
Lucky Chihao photography studio/
Ponde, Pocky, Poppy and Gummy