Ɛeddi ɣer ugbur
To Beauty Tamagit n tnezzut n uḥraz n weglim, Asemsegwer sɣur Yuta Takahashi

To Beauty Tamagit n tnezzut n uḥraz n weglim, Asemsegwer sɣur Yuta Takahashi d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.


LfeṭṭaUnuɣ· 2023

To Beauty Tamagit n tnezzut n uḥraz n weglim, Asemsegwer

sɣur Yuta Takahashi

Amsaɣ: To Beauty

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

66,047

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #149520

Initen

Afeṣṣel

Ɣef To Beauty Tamagit n tnezzut n uḥraz n weglim, Asemsegwer

To Beauty d tamagit n tnezzut n uḥraz n weglim akked usemsegwer i d-ikkan seg tallunt tameqqrant akked termit n uxemmem. Tamagit-a tesseqdac tarrayt n yiniten iɣubar akked yizamul aɣezfan i d-yemmalen tayita n tudert. Amessizdeg n wudem ɣur-s taqemmuct yettwabnan s wudem uzzig, tessuffuɣ-d takusemt iǧehden s yiwet n tuseffra kan, ayen i yettḥarazen taleggaɣt-is yerna yessenqas asehluli n weglim i d-ittasen seg umerẓi. Aserum n leḥbab n wallen yesseqdac taqerεet war azwu i yellan d tazedgant, ur tesεi ara imesḥerrazen. Iɣummuyen sdukklen berra iǧehden akked daxel aleqqaq, s tqacuct s wuɣur akked yizamul yettwaɣezzen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

To Beauty Tamagit n tnezzut n uḥraz n weglim, Asemsegwer d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. To Beauty Tamagit n tnezzut n uḥraz n weglim, Asemsegwer ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
TO is a skincare brand with the concept of "awakening to nature's rhythm". It presents a unique and unprecedented vision. A mystical colorpalette, organic symbology that expresses the pulse of life, and a mystical presence. It offers a luxurious and meditative experience akin to that of a high-end spa. A screw nozzle with a unique design, a hygienic, preservative-free, airless container. The brand offers a profound healing experience.
Tigejdiwin & Akemmus
Spray (MOCHI, PACHI PACHI)
W: 50mm x D: 50mm x H: 195mm

Spray box
W: 205mm x D: 51mm x H: 51mm

Dozen boxes
W: 320mm x D: 110mm x H: 262.5mm

Airless container (BOSSA)
W: 19.5mm x D: 19.5mm x H: 103mm

Airless container box
W: 53mm x D: 21.5mm x H: 106mm

Merchandise display
W: 307mm x D: 106mm x H: 23mm
Mortar with large bubbles, reminiscent of the surface of the moon, was cut out and sealed with acrylic sheets that were processed to resemble glass. The symbol and logo are laser engraved on all four sides.
Tibzimin
skincare, mysterious, branding, packaging, product, japan
Tasnakta n Ufares
We created Shade Gray, our signature brand palette, through more than 200 color matching runs and more than 50 physical samples of materials of varying textures, including aluminum, plastic, paper, and fabric. The caps for the facial cleanser and skin toner are double-layered with a hard ABS exterior and soft PP interior for improved texture and fit, with a grained surface and foil stamping with an engraved symbol on top.
Asewḥel n Usnulfu
We explored Anthroposophie to understand the meditative and cosmic consciousness. We discussed how the planets interlock as one to nurture us. We looked at the life force that interlocks the universe and created a symbol that would represent this dynamic, organic life force. Inspired by the cosmos, Shade Gray resides quietly and is a companion any anyone's lifestyle. We constructed and designed a high quality and consistent vision for the brand.
Anadi
We looked at the development of human behavior and culture from a sociological perspective and sought to find the cultural impulses needed for the future. Modern people suffer from mental exhaustion and isolation. We saw a need for a skincare brand with a new vision to fill the void deep healing through oneness from meditative experiences. Through these reflections, a distinctive identity for a skincare brand was born, inspired by the spirit's mystical, cosmic, and meditative experiences.
Aseḥbiber
People are subject to mental exhaustion due to our modern stressful society. Individualistic values have isolated our spirits, forcing us to live in a state of mind like walking on a tightrope. We wanted to build a brand inspired by the cosmic oneness that comes from spiritual and meditative experiences to bring deep healing to people, just as the sun and moon shine on us as equals, just as Mother Earth nurtures us.
Tanzagt n Usenfar
It started in Nagoya in October 2020 and finished in April 2022. The brand was announced at Beauty World Japan in Tokyo in May 2022.
Tanila n Umahil
The specially structured screw nozzle of the facial cleanser ejects an ideal dense foam with a single push, which maintains elasticity for a long time and reduces skin irritation from friction. The eyelash beauty serum uses an innovative airless container that is preservative-free and hygienic. Even the fitting inside the cap, which normally receives little attention, is beautifully designed in a crescent shape to enhance the brand.
Imsuren n Tugniwin
Image 1: Photographer Yuta Takahashi, 2023
Optional Image 1: Photographer Yuta Takahashi, 2023
Optional Image 2: Photographer Yuta Takahashi, 2023
Optional Image 3: Photographer Yuta Takahashi, 2023
Optional Image 4: Photographer Yuta Takahashi, 2023

Yettwaxellṣen

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