Lay's More Belgian Really Impossible Asmugger n Wučči by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2023
Lay's More Belgian Really Impossible Asmugger n Wučči
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #149717The Design
About Lay's More Belgian Really Impossible Asmugger n Wučči
Lay's More Belgian Really Impossible d afeṣṣel n usmugger n tuzzya tazegzawt i tferyin n uḇaṭaṭa yettnuzun di Biljik. Asmugger-agi yesken-d sin n leṣnaf imaynuten idiganen i d-yettwaxedmen akked Brussels Ketjep. Imsaɣen ibiljikiyen ttwaɛerḍen ad ceggɛen tiktiwin n ufeṣṣel yesɛan udem adigan iǧehden, sin n tiktiwin i yewwin aṭas n dduzan ttwaskanen-d yerna ttwabedren ɣef yisemgar. Abrid-agi d tiririt ɣef ssuq n imekli anda tinegmiwin tidiganin ttakent-d leṣnaf akked yisental yesɛan azal. Iswi n ufeṣṣel-agi d aḥraz n imsaɣen n tura n tnegmit Lay's akked ujbad n wiyaḍ imaynuten.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Lay's More Belgian Really Impossible Asmugger n Wučči d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Lay's More Belgian Really Impossible Asmugger n Wučči ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Inspiration
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
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