Zhenjiu Zhencang Chinese Baijiu Asemsegdel n Tqerɛunin n Ccṛab by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.

LfeṭṭaAkemmus· 2023

Zhenjiu Zhencang Chinese Baijiu Asemsegdel n Tqerɛunin n Ccṛab

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Kweichow Zhenjiu Chanpinzhongxin

Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category

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Colors

The Design

About Zhenjiu Zhencang Chinese Baijiu Asemsegdel n Tqerɛunin n Ccṛab

Zhenjiu Zhencang d asemsegdel akked usebter n uskan i yiwen ccṛab acinwi baijiu. Tiqerɛunin rsent ɣef yiwen usenduq yesɛan talɣa n tceqfet n tyuqit, talɣa i d-yekkan seg tugna n uselɣu The Birth of Venus (Tlalit n Venus). Talɣa tamatut tesmektay-d taflukt yetteddun ɣef lemwaji. Tazadurt n lkristal teqqec fell-as yiwet n tfellaḥt taqdimt n ccṛab, tettwafeṛṛeɛ s tafat LED i d-yesmektayen amezruy aɣezfan n umfaras. Uzzal, asɣar, PMMA akked plastik ddukklen akken ad d-snulfun yiwen n wafris ara yettwajemɛen. Asentel n tyuqit yettmeslay-d ɣef tikti n tmarka: lɛezz d wazal ameqqran, imi asewwi n ccṛab akked usali n tyuqit d sin ikalayen iẓẓayen deg wakud.

The Recognition

About the Tarbaḥt A' Design Award n Lfeṭṭa

Zhenjiu Zhencang Chinese Baijiu Asemsegdel n Tqerɛunin n Ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Zhenjiu Zhencang Chinese Baijiu Asemsegdel n Tqerɛunin n Ccṛab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)
Dimensions & Packaging: 520mmx250mmx370mm
Production Technology: Metal, wood, PMMA, LED light, plastic
Inspiration: Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.
Team Members: Creative Director: Yingsong Chen
Design: Gang Wang, Nian Li, Wenbing Cheng
3D: Huandi Li, Wei Hu

Read the Press Release