Lbrunz Akemmus · 2023
Naked Nature Taɣella n Usemmer
- Tarbaḥt A' Design Award n Lbrunz 2023 in Akemmus
- CLIENT: Depot Creative
- Estimated Number of Design Views: 18,258
- Verification code 9CAD625493 · Verify this award
Colors
About Naked Nature Taɣella n Usemmer
Naked Nature d awal i d-yettmeslayen ɣef umaḍal i yuɣalen aktar ɣer tɣamsa n twennaḍt. Asmihel yesnulfa-d tasɣunt n usunfu d umeslay i tneɛruft akked isniflen n ukaraw meṛṛa. Lemṭaɛem n tneɛruft ttwabedrent-d s tira tameqqrant, tuṛarent, i d-yettwarsmen s ufus tettnaɣen seg ukaraw, d tamemlit n lemṭaɛem i yellan daxel ur nezmir ara a ten-nḥabs. Tutlayt n tneɛruft d tin n turar, d tideț am akken i d-yella ukaraw. Taɣara tagejdant n teɣella d-yettwaseknen deg iselkinen-is n tkemmelt, s useqdec n ukaraw izemren ad yuɣal d lemrar deg uxxam. SRT-n ttwasiggzen s CMYK s ini n yeɣli yiwen d uberniš n waman s tesirt ɣef wayen akk.
About the Tarbaḥt A' Design Award n Lbrunz
Naked Nature Taɣella n Usemmer d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Naked Nature Taɣella n Usemmer ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Naked Nature Taɣella n Usemmer yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Press Kit
- Unique Properties
- Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper. - Dimensions & Packaging
- Compostable rewind (@home)
- Tags
- Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
- Production Technology
- Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset. - Design Challenge
- Securing vibrant colours on an uncoated compostable stock
- Inspiration
- We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal. - Project Duration
- 12 months, Sydney Australia
- Operation Flow
- Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
