Vegan Style Asnulfu n uqeddac by Veronica Vicente Ruiz is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.
UzzalAkemmus· 2023
Vegan Style Asnulfu n uqeddac
Client: Veralidad Studio
Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category
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- Verified Award Winner
- Verify Award Status for #150382
The Design
About Vegan Style Asnulfu n uqeddac
Asnulfu n uqeddac i yiwen n wazunen ameqqran n tefransin n tkebbanit tameẓẓyant i d-yettarren ixemmer n ukazu d tigemmiwin tigṭaṛin. Yettwaxdem s ufus seg yemɣan s yifritan igdudanen 100% igṭaṛen. Tamatart tettbeggen tudert tagṭaṛit s tukksa n tigawin n usgunfu neɣ aɛaṛ n iɣersiwen, akked wemgaru n uẓayer-is ɣef twennaḍt. Asnulfu amaynut d tezniqt n uqeddac-is yebna ɣef tiɣriyin-a n tmatart, i wakken ad d-yesken azalen d tiẓuṛfa n tmatart. Tiɣriyin-a ttbanent daɣen deg teɣawsa yettuseqdacen i uqeddac amaynut, d taɣawsa yettuɛawden.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Vegan Style Asnulfu n uqeddac d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Vegan Style Asnulfu n uqeddac ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade plant-based with 100% vegan natural ingredients. Promoting the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment.
- Dimensions & Packaging
- 100 mm x 100 mm x 45 mm
- Tags
- packaging plant based, packaging vegan, design packaging sustentable
- Production Technology
- The packaging is made with ecological cardboard, whose raw materials are reused paper and cardboard fibers and with eco inks.
- Design Challenge
- The challenge was to create in the packaging and in the brand a transformation of its image that the client had to show their values and ethics within the company. Show the world the values of the brand more clearly.
- Inspiration
- The main premise for the redesign of the brand image and the redesign of the packaging was to provide the brand with vegan values, respect for the environment, plant-based food, and encourage non-exploitation and animal abuse.
- Project Duration
- Project start August 2021, project completion May 2022, Cantabria, Spain
- Patents
- Serra Vegana National brand M4160284(6) pending
- Image Credits
- Ilustrator: Verónica Vicente
Mockups: Verónica Vicente
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