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Jelly Fresh Asemsed n usekker n imesla by Rodrigo Chiaparini

Jelly Fresh Asemsed n usekker n imesla by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.


LfeṭṭaAkemmus· 2023

Jelly Fresh Asemsed n usekker n imesla

by Rodrigo Chiaparini

Client: Chiapa Design

Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category

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Verified Award Winner

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Colors

The Design

About Jelly Fresh Asemsed n usekker n imesla

Jelly Fresh d takti n usemsed i yiwet n terga n imesla i d-yettwaheggan i uheggi n uselmen. Aɣawas-a yekka-d si tugna n uqcic ineẓẓren tiɣemmisin, yesmektay-d tannumi taqdimt n usburr n uselmen aleqqaq deg lkaɣeḍ. Tawlaft n uqcic-nni n tɣemmisin tettwaseddu d tira, aseggem akked yiferdisen n unɣal iwakken ad d-yili wassaɣ akked umsaɣ. Terga-a tesɛa tlata n leḍwaq akked sin n talɣiwin n usemsed, ihi imesla-a shellen deg useqdec deg tkuzint. Aseggem atrar yeṣfan s yini yemgaraden yettɛawan tiḥbula ad d-banent gar tiyaḍ ɣef terffuft.

The Recognition

About the Tarbaḥt A' Design Award n Lfeṭṭa

Jelly Fresh Asemsed n usekker n imesla d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Jelly Fresh Asemsed n usekker n imesla ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging
As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags
brand, packaging, fish brand, packaging seasoning design
Production Technology
It's a Concept Design Project.
Design Challenge
Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research
We did not create or develop research for the creation of this project.
Inspiration
Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration
The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow
A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members
Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin

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