Dog Yep Aslaḍ n Ukemmus n Wučči n Yiqjan by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2023
Dog Yep Aslaḍ n Ukemmus n Wučči n Yiqjan
Client: Chiapa Design
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #150499The Design
About Dog Yep Aslaḍ n Ukemmus n Wučči n Yiqjan
Dog Yep d yiwet n tikti n uslaḍ i yiwet n tsaka n wučči ilaqen i yiqjan. Aferdis agejdan n logo yesawal ɣer tikti n belli iqjan ilaq ad urarn yerna ad qqimen dduklen d urmud, yerna yettales tikount n wučči s yiman-is. Iwellihen yettwaskaren akked tesnasɣart n yiniten yeẓẓayen sḥusuɣen udem urar yerna sseknen tasaka n ufaris s wudem afessas ad t-id-mmalen deg yisebtar akked tḥanutin n internet. Wučči-agi yettwasken-d s uskan n yikannen i yettwafernen akken ad naṣṣen ɣer usebter-agi. Askar n Dog Yep d asnirem n urar akked urmud s tarrayin n wučči yesɛan azal ɣef tezmert.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Dog Yep Aslaḍ n Ukemmus n Wučči n Yiqjan d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Dog Yep Aslaḍ n Ukemmus n Wučči n Yiqjan ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Dog Yep Aslaḍ n Ukemmus n Wučči n Yiqjan yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Functional dog snacks line. The logo's main element connects to the idea that animals should always play and keep an active life – and also replicates the shape of the snack itself. The characters we created to point out this playful context, along with the packagings' color palette, make the product line eye-catching and fun at the same time.
- Dimensions & Packaging
- As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, pet snack brand, packaging
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- To create a product line that encourages dog's main activity, which is to have fun and play, through healthy eating.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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