Japanese Sake Tafeṣla n uqeččup sɣur Shinji Yaoita

Japanese Sake Tafeṣla n uqeččup sɣur Shinji Yaoita d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2023

Japanese Sake Tafeṣla n uqeččup

sɣur Shinji Yaoita

Amsaɣ: Hasegawa Brewery Co.

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

29,080

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #150540

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Japanese Sake Tafeṣla n uqeččup

Wagi d afeṣṣel uzlig n sake i usekti n useggas wis 180 n Tesengareyt n sake Hasegawa. 180 n yiseggasen n uḍḍuq aqbur akked teẓuriyin ttwaseglifen-d gar tizunawin, daɣen izuran n tsekla ttwaseqdacen d taweṣṣaft tagejdant i ubeyyem n umezruy akked uzekka. Initen n tenkuft tuffirt meṛṛa mmalen-d ɣer tuzniɣin s wencek i ubeyyem n uẓuṛ akked tefaska. Alugu asmektayan yettwasiggez s wureɣ akken ad yemṣada d tacreṭ n twacult n tsengareyt. Taqecwalt n daxel d tugna taberkant i yemgaraden. Taẓɣart n tqecwalt tbayan-d azuyl n uẓuṛ akked ttiknulujit.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Japanese Sake Tafeṣla n uqeččup d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Japanese Sake Tafeṣla n uqeččup ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Tigejdiwin & Akemmus: Height 322mm × Width 115mm × Depth 115mm
Tibzimin: sake,japanese sake,package,box
Tasnakta n Ufares: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Asewḥel n Usnulfu: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Anadi: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Aseḥbiber: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Tanzagt n Usenfar: 2022, project commissioned by Hasegawa Brewery Co.
Tanila n Umahil: This package is made of glass bottles and paper.
Igmamen n Terbaɛt: Printing: Takakuwa Art Printing Co.