Nunn Bush Amussan 3D n ufaris by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Usaru, Avidyu d Usmussu Competition Category.
LfeṭṭaAsaru· 2023
Nunn Bush Amussan 3D n ufaris
Client: Morgan Studio
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Asaru Category
Verified Award Winner
Verify Award Status for #150585The Design
About Nunn Bush Amussan 3D n ufaris
Asenfar yettwaxdem akken ad d-yesken akk timerna n ufaris s tarrayt n tudist, s wayen ara yemlen atas war ma yesseḥnuyen. Iswi-nnes d askan n tulya n usargu. Asḥerri yekka-d seg unadi ɣef yiferdisen i yezmer ad d-mettlent afaris, am ugama s yiniten d yimeṭṭawen-is meṛṛa. Asargu yettuseksel s useqdec n tugniwin d titiknin n useksel 3D n uẓar iǧehden. I useksel, inumlyen seqdacen aseɣẓan C4D. Akk tiẓrigin ttwaskant s teẓrigt n uɣlim d kra n tferciwin Photoshop. Vray yettwaseqdec i usegzi, Houdini i timeslayin.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Nunn Bush Amussan 3D n ufaris d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Nunn Bush Amussan 3D n ufaris ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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