Kahisu Akemmus n tisit n lxell tajaponit sɣur Shinji Arashigawa

Kahisu Akemmus n tisit n lxell tajaponit sɣur Shinji Arashigawa d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2023

Kahisu Akemmus n tisit n lxell tajaponit

sɣur Shinji Arashigawa

Amsaɣ: Applied Kansei Center

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

13,403

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #150594

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Kahisu Akemmus n tisit n lxell tajaponit

Kahisu d tisit tajaponit n lxell s yizen aɣelsan, tamezwarut deg Japun. Tettwarnu seg iqecren n limu aberkan, wid i d-yettwaǧǧan aya send wext n ufrar n walim. Tanefsirt n usɣan d "Asɣan aɣelnaw i ufran aɣelsan". Akken ad d-sbeggnen sin n ṭṭɛaman timaynatin i yesmezdin aberkanit n lxell, tażellit n lgella akked tbuɣsit n iqecren n limu aberkan, d tallit tuzzigt n tuska-nsen, tettwaseqdec tekarḍabt n wanaw n ccampan, tessemɣaray tamuɣli ɣef umaḍal n sin imusnawen imeqqranen, Gauguin (Blend G) d Monet (Blend M). Taqecwalt n tewsa tseqdac drus n wkarṭun akken ad teṭṭef snat n tkarḍabin s teɣzi.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Kahisu Akemmus n tisit n lxell tajaponit d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Kahisu Akemmus n tisit n lxell tajaponit ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Kahisu Akemmus n tisit n lxell tajaponit yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Kahisu is a new Japanese vinegar drink with an ethical message, made from bitter orange peels, which was previously discarded after squeezing the juice. The design concept is Artistic Design for Ethical Choice, for the earth, for children 100 years from now. In order to express the novel taste and the artistic aspect common to the taste, a champagne-type bottle, a shape not generally used for Japanese vinegar drinks, was adopted, and the graphics were in the style of paintings.
Tigejdiwin & Akemmus: Bottle: Width 81mm x Depth 81mm x Height 241mm
Label: Width 247mm x Height 70mm
Box: Width 300mm x Depth 170mm x Height 85mm
Tibzimin: Ethical, Food recycling, Japanese vinegar drinks, Artistic, Gauguin, Monet, Minimum
Tasnakta n Ufares: The technology to ferment bitter orange "peels" to produce vinegar was developed, and Japan's first "fruit peel vinegar drink " was born. In order to embody the ethical message, we used recycled materials for the bottle and label in consideration of the environment.
Asewḥel n Usnulfu: A major challenge for the project team was to develop Japan's first vinegar drink with new values that would set it apart from existing vinegar drinks in both taste and packaging. Based on the concept formulated by the producer, researchers, manufacturers, and designers worked together as a team to arrive at the final form of new taste and design.
Anadi: A new vinegar drink was born, characterized by a "bittersweetness" like black coffee, as a result of research experiments using Kansei engineering using a large number of taste samples in which the proportions of taste components were subtly controlled. In order to convey its deep and artistic taste and ethical message, the shape and materials of the bottle, cap, and label were repeatedly examined to achieve a design that simultaneously expresses "Artistic Design" and "Ethical Choice".
Aseḥbiber: Kahisu is a Japanese vinegar drink with new values. Two new flavors, blending the vinegary and sweetness, of conventional vinegar drinks with the bitterness of bitter orange peels, are expressed in the worlds of the works of two artists. The fruity flavor Blend G was inspired by Paul Gauguin's tropical landscapes and people, while the fresh and refreshing flavor Blend M was inspired by Claude Monet's landscape paintings of water lilies.
Tanzagt n Usenfar: The project started in Hiroshima, Japan in September 2021 and has been on sale at the online store since August 2022. The client is a long-established vinegar manufacturer founded in 1582.
Tanila n Umahil: The role of Kahisu is to deliver to your loved ones the excitement you experience when you drink it with sparkling water or spirits (whiskey, gin, rum, etc.), and the thoughts that will lead to the future 100 years from now as expressed in the design concept. Kahisu will be sold for gift use only to relay the ethical message of caring for the future of society and the earth.
Igmamen n Terbaɛt: Producer/Product Director: Koichiro Kasio
Planner: Makiko Ozawa