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Gatorade Fuel Rover Aḍebsi n usekkes n tqecwalin by PepsiCo Design and Innovation

Gatorade Fuel Rover Aḍebsi n usekkes n tqecwalin by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Uselɣu, Azuzen d Teywalt Competition Category.


LbrunzAselɣu· 2023

Gatorade Fuel Rover Aḍebsi n usekkes n tqecwalin

by PepsiCo Design and Innovation

Tarbaḥt A' Design Award n Lbrunz Winner in Aselɣu Category

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Verify Award Status for #150636

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The Design

About Gatorade Fuel Rover Aḍebsi n usekkes n tqecwalin

Aḍris n tektabt: Gatorade Fuel Rover d anagraw amussu n usekkes n tqecwalin i yergazen n tirbaɛt n sport. Fuel Rover isekkes yerna yekkat ɣer waṭas n tqecwalin n imurar ɣer wemḍiq n uceṭṭeḍ. Aḍebsi n usekkes deg wesqamu yezmer ad yeṭṭef tacekwalt niḍen, aqecic, allalen neɣ ayen yettwakksen. Tafelwit n useqdec deg deffir tewwi tlata icekwan n usekkes yettwarran deg wemḍiq i yisallalen n uselmed neɣ n umeɣnas n tuɣac. Aḍebsi-agi yesfeḍ imezdaɣ seg wayen ara awin ɣef yiman-nsen yerna yesseglay ummuqel di lakul n uceṭṭeḍ. Fuel Rover yeẓẓewweq aḍebsi aqbuṛ n usekkes n tqecwalin.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Gatorade Fuel Rover Aḍebsi n usekkes n tqecwalin d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Gatorade Fuel Rover Aḍebsi n usekkes n tqecwalin ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Gatorade Fuel Rover Aḍebsi n usekkes n tqecwalin yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge
Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration
Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

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Good Design Deserves Great Recognition

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