Barking Good Agbur Azziɣen by Squared is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Uselɣu, Azuzen d Teywalt Competition Category.

UzzalAselɣu· 2024

Barking Good Agbur Azziɣen

by Squared

Client: Squared

Tarbaḥt A' Design Award n Uzzal Winner in Aselɣu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Agbur Azziɣen

Aɛeqqa n leḥwayes iwweḍ ɣer tallit tamaynut. Imdukal-nneɣ imeẓyanen tura ttwaḥesben d imdanen n twacult yerna ttawin-asen ugar n waɛeqqa. I yiwen n usalu n usefru i d-yettmuddun aɛeqqa ameqqran d isenfar ifazen i yizmawen, yettwasleḍ agbur azziɣen aḥerfi akken ad yettwag usbeddi n tussna tawlaft tamaynut ara d-yesselen taqsiṭ-agi tamaynut. Izmawen sɛan tawsa-nsen, aɣanib-nsen, tullist-nsen yerna ttwaskanayen-d d imwellhen ixuṣṣen aɛeqqa ufrin n yizmawen.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Barking Good Agbur Azziɣen d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Barking Good Agbur Azziɣen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED