Sogno Jewelry Design Anagraw n twenza n usentel sɣur Named Co. Creative Agency d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.
LbrunzAselɣu· 2023
Sogno Jewelry Design Anagraw n twenza n usentel
sɣur Named Co. Creative Agency
Amsaɣ: Sogno
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Aselɣu
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #151075Afeṣṣel
Ɣef Sogno Jewelry Design Anagraw n twenza n usentel
Sogno Jewelry Design d anagraw n twenza n usentel i d-yettwaxedmen i yiwet n twenza n leεqik. Alugu-a i d-yekka seg tuɣac n tjeǧǧigin, s tuzzya i d-yesmektayen tigejdit akked telqey i d-yettwakksen seg wefranen i yerna ɣer usnifel n tira n serif. Taneqleft n tqeqqayt tettwaseqdac d asentel agejdan. Tacercurt d aferdis agejdan, tettemsawal ɣer tqeḍnaḍt akked tuqqna ger sin yimdanen. Usentel-a yettwasnas ɣef tugniwin, initen, tiwaruliwin, ikuraren n usaɣ, agens n uḥanut akked ifelken n uḥettem. Taskaft n tqeḍnaḍt tacercurt tetteldi am ujeǧǧig i d-yeffɣen, ttwaɛerḍent semmusin (50) n tewsatin n usekyed.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Sogno Jewelry Design Anagraw n twenza n usentel d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Sogno Jewelry Design Anagraw n twenza n usentel ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Sogno Jewelry Design Anagraw n twenza n usentel yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
- Tibzimin
- Jewelry, Brand, Package, Identity, Symbol
- Asewḥel n Usnulfu
- For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
- Anadi
- In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
- Aseḥbiber
- Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
- Tanzagt n Usenfar
- The project started in October 2020 in Seoul, and finished in March 2021.
- Tanila n Umahil
- The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
