Odaya Home Agzam sɣur Elena Gamalova d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2023

Odaya Home Agzam

sɣur Elena Gamalova

Amsaɣ: ODAYA Home

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

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Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Odaya Home Agzam

Agzam n Odaya Home ilaq ad d-yesken taẓuri n tmellaḥt i d-tesnulfuyen s ufus akked wazal aluɣmi n yijeǧǧigen. Talɣa n tsekkurt, aferdis agejdan deg tegrawt tamezwarut 'Care and Love' n Odaya Home, d aɣessas aɣelnaw n wexxam. Afeṣṣel n ugzam yesnefli talɣa n tsekkurt ɣer tjebbadt taleqqaqt taweraɣt n isitiḍen, i d-yettmektin taẓuri n tmellaḥt s yiman-is. Taqsiṭ n tefrant tettwanezzi deg ugensu n tqeffalt n tenkult n usefk, imi tkarriḍt taẓiḍant s usinag n tefrant "Tgelleḍ-d daɣen wagi d axxam-ik, Odaya Home" tettmuddu-d agzam aleggwaɣ i teṣedwit talemmast n uqeṭṭun deg ugensu.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Odaya Home Agzam d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Odaya Home Agzam ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Tigejdiwin & Akemmus: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Tibzimin: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Tasnakta n Ufares: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Asewḥel n Usnulfu: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Anadi: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Aseḥbiber: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Tanzagt n Usenfar: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Tanila n Umahil: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Ibrivan: Copyrights belong to Elena Gamalova, 2023.
Imsuren n Tugniwin: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home