The Wine Bag Agmuḍ sɣur Antonia Skaraki d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2024
The Wine Bag Agmuḍ
sɣur Antonia Skaraki
Amsaɣ: The Wine Bag
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #152156Afeṣṣel
Ɣef The Wine Bag Agmuḍ
Yettwag s wudem uslig i Lidl, am Taẓrigt Tusligt n Nuwel, AS terẓem agmuḍ i ccrab n 1.5 n ilitr deg tnaka, ccrab aneqquḍ-anelmad, i umsaɣ The Wine Barrel. Tanaka tettwabna akken ad tecbe ɣer temart, s tmerna n iferdisen iweṛɣan akken ad d-isseknen atmaten n lferḥ akked lḥess n ccṛef. Assekcam n tnefsit n uglim yesserkeb allaɣ-is, yefka-yas lḥess n tidet d wazal ameqqran. Akken ad yemmed ubeddel, rnun-as azẓar azegzaw am tanzawt, ayen i d-yettaken taɣect n tidet i ublukad n temart.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
The Wine Bag Agmuḍ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. The Wine Bag Agmuḍ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. The Wine Bag Agmuḍ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design.
- Tigejdiwin & Akemmus
- Paper Box Width 250mm x Depth 100mm x Height 185mm
- Tibzimin
- WineInBox, RedWine, TheWineBarrel, GreekWine, Lidl, LidlWine, ChristmasWine, SemiDry, Fashion, FashionWine
- Tasnakta n Ufares
- The package is a bag in box for wine. The outside is paperback.
- Asewḥel n Usnulfu
- Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
- Anadi
- Fashion is a relentless industry, constantly dictating what to wear and how to present oneself to the world. From covering ankles to showing knees, the trends come and go, ranging from bell-bottom trousers to stretch high-rise leggings. It extends to objects and even to food and drink.
- Aseḥbiber
- Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”.
- Tanzagt n Usenfar
- The project started in September 10 2022 in Athens Greece and finished in October 13 2022.
- Tanila n Umahil
- Product was distributed in all Lidl supermarkets throughout Greece.
- Igmamen n Terbaɛt
- creative director: Antonia Skaraki and art director: Andreas Deskas
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
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