Novus Organics ACV Asnefsu n uferdis sɣur Shashwat Das and Ruchi Gada - Almond Branding

Novus Organics ACV Asnefsu n uferdis sɣur Shashwat Das and Ruchi Gada - Almond Branding d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2024

Novus Organics ACV Asnefsu n uferdis

sɣur Shashwat Das and Ruchi Gada - Almond Branding

Amsaɣ: Novus Organics

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #152622

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Novus Organics ACV Asnefsu n uferdis

Aẓu n tfaḥt Novus Organics yesɛa asmutti ad yesbed alugen n tɣara ur nelli ara deg uswaq ahendi, yezwir imnaɣen-is deg tfaris d tezdayt. Asnefsu-agi n uferdis yettwaxleq akken ad yesmatti tasuft-is, s usefrer n talɣut d tceṭṭiḍt. Taberkit tazrayt, tazzayant, teskanay-d tajeṛḥt tagamant n ufaris. S useqdec n uɣanib n usunɣel aminimaist s yijerriden, asnefsu-agi yeṭṭef lɣaci n yimekli iberkaniyen yettwafernin s ufus, yemṣaḍa d wannar n ugerrewni d tɣellist taɣaramsant. Aferdis-agi ulac deg-s aplastik yerna yettwasmayar, yessikeday-d tmasit taɣaramsant.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Novus Organics ACV Asnefsu n uferdis d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Novus Organics ACV Asnefsu n uferdis ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Novus Organics ACV Asnefsu n uferdis yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.

No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.

A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through.
Tigejdiwin & Akemmus: Limited Colour Palette

The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language.
Tibzimin: Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
Tasnakta n Ufares: Sustainable & Planet Friendly Packaging Design

At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.

The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first.
Asewḥel n Usnulfu: The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
Anadi: Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
Aseḥbiber: Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.

The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.

The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin.
Tanzagt n Usenfar: The Packaging Design started in 2022 and was executed and launched in 2023.
Tanila n Umahil: Efficient Verbal Branding:

Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.

From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.

The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency.
Igmamen n Terbaɛt: Ruchi Gada,

Shashwat Das
Imsuren n Tugniwin: Optional Image #4 Picture Credits Novus Organics