Shede Spirit Oriental Wisdom Aselken n Lkisan n Ccrab sɣur Songbai Wang, Yao Wu and Xuan’ang Pu

Shede Spirit Oriental Wisdom Aselken n Lkisan n Ccrab sɣur Songbai Wang, Yao Wu and Xuan’ang Pu d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2024

Shede Spirit Oriental Wisdom Aselken n Lkisan n Ccrab

sɣur Songbai Wang, Yao Wu and Xuan’ang Pu

Amsaɣ: Shede Spirits Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

44,351

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #152685

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Shede Spirit Oriental Wisdom Aselken n Lkisan n Ccrab

Shede Spirit Oriental Wisdom d tabewwaṭ n tunṭict yettwaxedmen i yiwen ufaris n ccrab acinwa. Aḍris n ufeṣṣel yezdi tamarka akked Weiqi, urar n ṭṭabla yettwassnen daɣen s yisem n Go. Tiqerɛtin n ccrab sɛant talɣa n yedɣaɣen iberkanen d imellalen n Weiqi, yerna talɣiwin-nsent timezwiyin shalen i uṭṭaf deg ufus. Mi ara teldiḍ tabewwaṭ, ad d-tban yiwet n tmezgunt taklasikit n Weiqi s wudem n unuɣ. Ddant daɣen tbaqiyin n yedɣaɣen n Weiqi akked ṭṭabla n Weiqi, akken yezmer wurar ad yettwaurar mi ara yettwasew ccrab. Tabewwaṭ tettwaxdem s lkaɣeḍ kraft imcelqef iwakken ad yenqes usṛuḥu n wallalen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Shede Spirit Oriental Wisdom Aselken n Lkisan n Ccrab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Shede Spirit Oriental Wisdom Aselken n Lkisan n Ccrab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Tigejdiwin & Akemmus: 312mm*312mm*142mm
Tibzimin: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Tasnakta n Ufares: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Asewḥel n Usnulfu: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Anadi: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Aseḥbiber: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Tanzagt n Usenfar: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Tanila n Umahil: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Igmamen n Terbaɛt: Songbai Wang,
Yao Wu,
Xuan’ang Pu