Smoothies Tamatert n wučči by Andromachi Kakava

Smoothies Tamatert n wučči by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.

UzzalAkemmus· 2024

Smoothies Tamatert n wučči

by Andromachi Kakava

Client: ABC Design Communication

Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category

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Colors

The Design

About Smoothies Tamatert n wučči

Deg umaḍal yettmudin war asteɛfu anda akud itthengir, ismutin Jean Paul Lab d tiririt: d ipakes n sḍiset yeččuṛen s lferḥ d ṛṛuḥat timeqqranin. Imrikiben uɣalen d lɛelma n tilelli. Deg akk tewsatin, tteddun s tjeṛṛit war tugdi, ttafen iberdan i yeččuṛen tudert-nsen s ssɛada, am ṛṛuḥa yeffren deg ismutin-a. Yewweḍ lweqt ad teǧǧeḍ iman-ik tedduḍ ɣer umaḍal aseḥḥar n ṛṛuḥat n Jean Paul Lab, teṭṭafeḍ iberdan n ssɛada.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Smoothies Tamatert n wučči d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Smoothies Tamatert n wučči ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimensions & Packaging: Label: Width 110mm x Height 160mm
Tags: smoothies, jean paul lab, vintage, packaging
Production Technology: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Design Challenge: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Research: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspiration: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Project Duration: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Operation Flow: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Team Members: George Ziakas
Costas Lakis