Jingting Mountain Scenic Area Tamsальtit n Twaculin (Brand Identity) by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant Competition Category.

LbrunzUnuɣ· 2024

Jingting Mountain Scenic Area Tamsальtit n Twaculin (Brand Identity)

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

Tarbaḥt A' Design Award n Lbrunz Winner in Unuɣ Category

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Verified Award Winner

Verify Award Status for #152983

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Tamsальtit n Twaculin (Brand Identity)

Amur n Wedrar n Jingting d tamsальtit n twaculin i d-ttwaxedmen i yiwen wemkan aẓizaw n tferka akked yiwen n park azekka n lɣaba deg tmurt n Anhui, di Ccinwa. Tamsalt-agi tebna ɣef tikti n unadi adelsan seg tira n tugniwin, iwakken tirza ad tili am umezweɣ deg yiwen n uɣmis n tugniwin i d-ttwarẓamen. Iɣezran n idurar, tiliɣra n tqacuct, asigna irurin, iferḍas ibarraniyen akked wesnaw agejdan n lqahwa taberkant d texfift tazegzawt ttwaruẓnen deg tutlayt tunṣibt n tugna. Sḍis n tugniwin tiferdasin ttɛawanent taɛlamt tagejdant, zemrent ad ttwaseqdacent deg waṭas n tuɣalin. Asnaw-agi yesseɣṭi tugna taqburt i yesɛan azal ur nṭif ara, yerna yerna-d s wudem yelhan akked yimidyaten n tekniwlijiya tumidigt.

The Recognition

About the Tarbaḥt A' Design Award n Lbrunz

Jingting Mountain Scenic Area Tamsальtit n Twaculin (Brand Identity) d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Jingting Mountain Scenic Area Tamsальtit n Twaculin (Brand Identity) ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Jingting Mountain Scenic Area Tamsальtit n Twaculin (Brand Identity) yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao