Espresso Tasnulfi n tmatut n lqehwa by Andromachi Kakava

Espresso Tasnulfi n tmatut n lqehwa by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.

UzzalAkemmus· 2024

Espresso Tasnulfi n tmatut n lqehwa

by Andromachi Kakava

Client: ABC Design Communication

Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category

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Colors

The Design

About Espresso Tasnulfi n tmatut n lqehwa

Agmuḍ n lqehwa yesra tasmekti tuzzigt ɣef tmerniwt tameqqrant yellan. Anadi i yettwaxdamen ɣef usniles n yiniten n espresso, yefka i Twacult Sottos tugna tayamant s teẓri ɣef ugmuḍ. S wakka, aseɣwen n yiniten n ugmuḍ issegza-d axlaḍ n lqehwa, yessekcem tamuɣli n yimseɣ ad sduklen ini d uṭṭan akked sster. Tazrawt tettwaleqqem s tignit s tmuɣli ɣef usnefli n yilugan n temnaḍt i yessumuren tamatut n espresso n lqehwa n Twacult Sottos.

The Recognition

About the Tarbaḥt A' Design Award n Uzzal

Espresso Tasnulfi n tmatut n lqehwa d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Espresso Tasnulfi n tmatut n lqehwa ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimensions & Packaging: Metallic Pouch: Width 155mm x Height 325mm
Tags: espresso, sottos, coffee,
Production Technology: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Design Challenge: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Research: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspiration: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Project Duration: The project started in November 2019 in Athens and finished in December 2022 in Athens
Operation Flow: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Team Members: Costas Lakis
Andromachi Kakava