Moutai 1935 Asmel n ukemmus n lgaziz sɣur Chengdu Wanjiazu Technology Co., Ltd d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
DdhebAkemmus· 2024
Moutai 1935 Asmel n ukemmus n lgaziz
sɣur Chengdu Wanjiazu Technology Co., Ltd
Amsaɣ: Kweichow Moutai-Flavor Series Spirits Marketing Co., Ltd.
Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #153916Afeṣṣel
Ɣef Moutai 1935 Asmel n ukemmus n lgaziz
Moutai 1935 d asmel n ukemmus i yiwen n lgaziz ačinwa yettwaxedmen s tuzzya deg temnaḍt n Guizhou. Taqerεet n djaj tesεa tignatin yulin ɣef ugrud azeggaɣ, i d-yeskanayen s wureɣ timeẓriyin n wid yeznuzun lmelḥ akked ttjara n lgaziz deg temdint n Moutai. Tignatin-agi d-usant seg tugniwin tigensasin tiqburin n Ccinwa. Kraḍ n tiwriqin n yiferrawen n waman s wureɣ ttwaḍebεent ɣef tuyat n tqerεet. Udem n tignatin yulin yettwakemmel s uzuzzer n uɣebbar aleqqaq, ayen isehlen aṭṭaf-is yerna yesseḥla anali-s. Taqeffalt n uzinku d uliyaj tesεa lqedd n tuɣmas iṛeẓẓen d ttawil mgal takerḍa. Asenduq n usefk yettwaxdem s ukarṭun i izemren ad yuɣal ɣer twuri yerna irekkun s wudem agaman.
Asmekti
Ɣef Tarbaḥt A' Design Award n Ddheb
Moutai 1935 Asmel n ukemmus n lgaziz d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Moutai 1935 Asmel n ukemmus n lgaziz ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Moutai 1935, a classic Chinese distilled spirit from Guizhou province, showcases its cultural essence through the packaging design that embraces the concept of inheriting the essence and bearing in mind the classic. On the bottle, the relief patterns stand out against a backdrop of Chinese red, unfolding a golden scroll of ancient salt sellers buying and savoring liquor in Moutai town. The bottle shoulder is embossed with circular ripples that symbolize time, regional identity, and labour.
- Tigejdiwin & Akemmus
- product dimensions,230 mm x 85 mm x 85 mm
- Tibzimin
- Moutai, Chinese distilled spirits, Chinese paintings, Relief patterns, Packaging
- Tasnakta n Ufares
- The gift box of Moutai 1935 is made from environmentally friendly, recyclable and biodegradable chipboard.
The bottle is crafted from the type of glass commonly used for Chinese distilled spirits. And the patterns on the bottle have been enhanced with a glaze spray to heighten the overall visual appeal.
The zinc alloy cap features an innovative broken dentiform structure as an anti counterfeit measure. - Asewḥel n Usnulfu
- The key challenge lay in injecting novelty into the colour scheme of Chinese red and gold, which is commonly seen in the packaging designs for Chinese distilled spirits, and ultimately creating a classic and distinguished image for Moutai 1935. To this end, the bottle uses a muted shade of red as the background hue, exuding a profound vibe. And the inclusion of Chinese genre paintings seamlessly melds the Chinese distilled spirit with stories, imbuing Moutai 1935 with a vibrant cultural essence.
- Anadi
- After thorough market research, the design team discovered that packaging designs for Chinese distilled spirits often look very similar and lack originality. Few highlight the history and quality of Chinese distilled spirits, and the cultural heritage of the product itself. Recognizing this gap, the design for Moutai 1935 delves into its historical context and regional traits, and further conveys them via traditional Chinese painting art to offer consumers a glimpse into Chinese liquor culture.
- Aseḥbiber
- The bottle features the illustrations inspired by traditional Chinese genre paintings, vividly portraying the salt transport of Guizhou and liquor commerce scenes. These visuals highlight the historical significance of Moutai. The three circles of golden ripples on the bottle shoulder mirror the annual rings which represent the passage of time, the Chishui River as the water source of Moutai, and the terraced fields emblematic of the diligence and artisan spirit of Guizhou people.
- Tanzagt n Usenfar
- The design and development of this project started in Chengdu, in November, 2020. It was introduced to the market in Guizhou, in January, 2022.
- Tanila n Umahil
- The text and patterns on the bottle both feature a relief design and are enhanced with a glaze spray. This not only increases friction to prevent slipping when held, but also provides a pleasant touch and aesthetic allure.
- Igmamen n Terbaɛt
- Chengdu Wanjiazu Technology Co., Ltd
Chengdu Sanhui Longhe Advertising Design Co., Ltd
Jing 'an Jia(General Manager& Design Director)
Yi Huang(Designer)
Yettwaxellṣen
Snirem Seld Designers.org
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