Jiao Yu Gin Asemsed n Tqerɛet n Gin by Laizhou Distillery

Jiao Yu Gin Asemsed n Tqerɛet n Gin by Laizhou Distillery is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.

LfeṭṭaAkemmus· 2024

Jiao Yu Gin Asemsed n Tqerɛet n Gin

by Laizhou Distillery

Client: Laizhou Distillery

Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category

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Verified Award Winner

Verify Award Status for #154181

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiao Yu Gin Asemsed n Tqerɛet n Gin

Jiao Yu Gin d afeṣṣel n usemsed yettwaxedmen i yiwen n gin yettwaheyyan di Sichuan, di Ccinwa. Taqerɛet n djaj azegzaw igenwan tesɛa tafekka tarqaqt yettneḍḍen, s tjeǧǧigin timserfa n uẓeṭṭa n uɣanim ɣef wudem-is. Timserfa-agi ttmeslent-d ɣef yidles n uẓeṭṭa n uɣanim n temnaḍin n Sichuan akked Chongqing. Udem-nni s tmerfa yettak-d aṭṭaf ilhan i ufus akked yiwet n tikti n unelmes s wammuden. Tabzimt n lkaɣeḍ n uɣanim i izemren ad yefsi s wudem agaman tesskan-d talɣut ɣef ufaris s uheggi ifazen d yini yemgaraden. Yiwen n usekker n lferna n ubluṭ yesselqem taqerɛet, yerna yettaǧǧa-tt ad tettwamdel tikelt-nniḍen mbeɛd yal asexdem. Djaj, tabzimt akked usekker zemren ad ttwasqedcen tikelt-nniḍen.

The Recognition

About the Tarbaḥt A' Design Award n Lfeṭṭa

Jiao Yu Gin Asemsed n Tqerɛet n Gin d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Jiao Yu Gin Asemsed n Tqerɛet n Gin ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Laizhou Distillery in Qionglai, Sichuan Province, officially introduces its first gin brand and exclusively created packaging, Jiao Yu Gin. The packaging combines the bamboo weaving culture of Sichuan with local natural elements, aiming to entice the drinker into an enjoyable drinking journey while sensing the unique flavour of the Sichuan and Chongqing regions, thus making the brand a distinctive imprint in the wave of spirits localisation.
Dimensions & Packaging: product dimensions, 76 mm x 76 mm x 279 mm
Tags: Dry Gin, Bashu Style, Bamboo Weaving Culture, Naturalism, Local Ingredients
Production Technology: The traditional glass bottle, biodegradable bamboo paper label and oak cork.
Design Challenge: The challenge was to create memorable packaging for local spirits that is also environmentally friendly. Therefore, the packaging innovatively incorporates the bamboo weaving culture of Sichuan, conveying the natural and pure concept of localised brewing. Meanwhile, the classic glass bottle, biodegradable bamboo paper label and natural oak cork can be recycled, commendably realising sustainable development and environmental protection.
Research: The design team found that Gin, the number one spirit of the world, was marketed in a modern but limited and unmemorable manner of packaging; however, consumers prefer the package with unique local imprints. Therefore, the packaging of Jiao Yu innovatively combines local ingredients and traditional cultural elements to form a visual symbol with brand memory, opening up new market possibilities in the New Consumption Era.
Inspiration: Inspired by the representative bamboo element of Sichuan and Chongqing, the azure blue bottle is a harmonious fusion of slim, soft lines and bamboo weaving reliefs, representing an elegant, graceful, but modest texture. As the liquid flows underneath the bottle reliefs, enhancing the beauty of each other, create a profound visual appeal through the meets and mixes of regional culture and gin flavours.
Project Duration: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Operation Flow: The slender and soft curved body of the bottle, combined with the bamboo shape reliefs on the surface, provides customers with a more comfortable holding experience and a more layered sense of touch. With good sealing performance, the oak cork is convenient for customers to drink the bottle several times. Moreover, the classic label is designed to increase the reading pleasure for customers through the rigorous layout of information and refreshing colour contrasts.
Team Members: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke, Rong Chen