Miok Asemsel n Tbirt n Uyefki by Iris Fan is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.
LfeṭṭaAkemmus· 2024
Miok Asemsel n Tbirt n Uyefki
by Iris Fan
Client: Miok
Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #155700The Design
About Miok Asemsel n Tbirt n Uyefki
Miok d asemsel i tbirt n uyefki yettnuzun deg tḥebbatin. Tissit-a tesdukkel ayefki aẓidan d usemmam akked tiblulin n tbirt, tegber daɣen probiyutikat s uswir adday n lkuḥul. Tafekta n usemsel d asexleḍ. Deg wezzayen n yisekkilen n Miok yettneflalin, snat n talɣiwin tinemmawin ddukklent ɣer talɣa tamaynut. Tutlayt tamẓrit terẓem, tettembawi yerna tettfeṛṛiḥ. Alugu d aferdis agejdan ɣef tḥebbat, ihi tanezzayt fessus ad tettwaɛqel deg ulzuz. Yal taḥebbat tegber 375 n imilitren. Anagraw n usemsel yegber tibewwaḍin n usefk, tibewwaḍin n usiweḍ akked tbewwaḍin yettwarefden i uznuzu srid ɣef uẓeṭṭa akked deg tḥuna.
The Recognition
About the Tarbaḥt A' Design Award n Lfeṭṭa
Miok Asemsel n Tbirt n Uyefki d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Miok Asemsel n Tbirt n Uyefki ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Dimensions & Packaging
- 375mL per can
- Tags
- Mixing, Milk Beer, Packaging, Can, Miok
- Production Technology
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Design Challenge
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Research
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Inspiration
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Project Duration
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Operation Flow
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Patents
- Copyrights belong to IBEA, 2021
- Team Members
- Iris Fan
- Image Credits
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
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