Tamausagi Lqahwa n watay deg tqerɛet sɣur Hisamichi Kasai

Tamausagi Lqahwa n watay deg tqerɛet sɣur Hisamichi Kasai d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2024

Tamausagi Lqahwa n watay deg tqerɛet

sɣur Hisamichi Kasai

Amsaɣ: Shunbin inc.

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

34,205

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #157774

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Tamausagi Lqahwa n watay deg tqerɛet

Tamausagi d atay ajapuni yettwasewwen s Uji Gyokuro, d atay yettwaxedmen s tarrayt taqburt n Uji n Kyoto, yettwaseknen deg tqerɛet. Taqerɛet tesɛa talɣa taḥerfit i d-yekkan seg wabi-sabi, tazrawt tajapunit n ccbaḥa n tḥerfi. Azamul-is d awtul i yellan d amnir n uṛebbi aɛessas n Uji. Taqerɛet tesken-d iḍ n waggur s usigna arqaqen, ayagi d asmekti n tarrayt n Gyokuro anda ttwaḥerzent tferkiwin n watay seg yiṭij. Yers-as ucebbeḥ s uwreɣ s tnaslit taḥercawt akked lebriq imecṭuḥen. Taqerɛet taberkant tesseḥbas tafat yerna tḥerrez atay. Ṭṭaq awrigan deg usenduq isken-d azamul n uwtul.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Tamausagi Lqahwa n watay deg tqerɛet d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Tamausagi Lqahwa n watay deg tqerɛet ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
Tigejdiwin & Akemmus: Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm
Tibzimin: Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
Tasnakta n Ufares: To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
Asewḥel n Usnulfu: Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
Anadi: We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
Aseḥbiber: The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
Tanzagt n Usenfar: This brand was launched in Kyoto, Japan in September 2020.
Tanila n Umahil: Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
Ibrivan: Trademark: 2023 Kyoto Tea Cooperative
Igmamen n Terbaɛt: Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto
Imsuren n Tugniwin: Shunbin Co., Ltd.