Jo Chu NAORAI JOCHU sɣur Eisuke Tachikawa d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2024
Jo Chu NAORAI JOCHU
sɣur Eisuke Tachikawa
Amsaɣ: Naorai Co., Ltd.
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #157858Afeṣṣel
Ɣef Jo Chu NAORAI JOCHU
Naorai yerna-d talɣa tamaynut n sake s usqed war tikti, ayen yeǧǧan aḍan n sake ad yeqqim akken yella. I uskan n teẓrurεelt d lehna n yidles ajapuni, "shide" (isemmaḍen n lkaɣeḍ) ttwaseqdacen i uskan n temnaḍt teqqdse. I uskan n tejjmilt n sake, Nosigner yeḍfer talɣa n ubeṭṭun yeččuren s waman i d-yekkan s tiggi n udem, yernan d-yemmal-d akud mi ara d-ɣellin tinbibin n waman iṣeffḍen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Jo Chu NAORAI JOCHU d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Jo Chu NAORAI JOCHU ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country.
Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls. - Tigejdiwin & Akemmus
- 11cm x 11cm x 25.5cm/Outer dimensions of box
- Asewḥel n Usnulfu
- We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
- Aseḥbiber
- We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact.
To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area.
To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall.
We created a design identity that communicates the new possibilities of sake to the world. - Igmamen n Terbaɛt
- Product/Art Direction：Eisuke Tachikawa
Designer： Aya Sakurai
Designer：Yuta Horimoto
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
