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Starka Wildside Asnerni n teqbuct d tecraḍ by Asta Kauspedaite

Starka Wildside Asnerni n teqbuct d tecraḍ by Asta Kauspedaite is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Lfeṭṭa in Afeṣṣel n Ukemmus Competition Category.


LfeṭṭaAkemmus· 2024

Starka Wildside Asnerni n teqbuct d tecraḍ

by Asta Kauspedaite

Client: MV Group

Tarbaḥt A' Design Award n Lfeṭṭa Winner in Akemmus Category

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Verified Award Winner

Verify Award Status for #158842

Colors

The Design

About Starka Wildside Asnerni n teqbuct d tecraḍ

Tawacult Starka, i yebnan ɣef timmuɣli tiẓuranin, tesɛa-d agmam amaynut - Starka Wildside azuran azelmaḍ. Imezwar n tzemmar i yettaleqqmen seg tallayin, tura rnant-asent tzemmar ur nettwaṛaǧu ara n tmuzuɣin tigrestin. Deffir n talɣa n tisufar tiqburin, asnerni n ugzum n ufaris-a yesɛa lehduf ad d-yawi tadusi tamaynut deg teẓrigt daɣen. Bellareǧ i yuɣalen d azamul n twacult Starka, yuɣal-d s tirza tazelmaḍt tusligt deg tikelt-a.

The Recognition

About the Tarbaḥt A' Design Award n Lfeṭṭa

Starka Wildside Asnerni n teqbuct d tecraḍ d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Starka Wildside Asnerni n teqbuct d tecraḍ ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The "Starka" family, which is based on deep-rooted tradition, has a new member. The youthfully daring "Starka Widside". Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries.
Dimensions & Packaging
Capacity: 500 ml. Dimensions: 80 (w) x 51 (d) x 235 (h) mm.
Tags
Lithuanian, Starka, wild, stork, ethnographic, design, MV GROUP, Stumbras, Studija Creata
Production Technology
Glass bottle. Flexo printing.
Design Challenge
The stork character, which has become a symbol of the Starka family, required a special youthful appearance this time. Traditionally fashioned in the style of old etchings. Only this time, he is a youthful, wild traveller. His wind-blown hair and the details of his outfit make it clear that he knows his way around the modern world.
Research
Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. Bolder color combinations are used to reveal the taste qualities. The foil elements glimmer with a rarer copper shade.
Inspiration
Everyone has something wild, unique and special hidden deep inside. Dare to discover your secret character. Face your wild side.
Project Duration
Stumbro Starka Wildside was updated in 2023.
Operation Flow
With its unexpected form, "Starka Wildside" is inviting you to experience more, in a bolder, more real way.
Image Credits
Edgaras Marozas (http://www.krop.com/edgarasmarozas/)

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