Heti Tamatrit d Ukref by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2024
Heti Tamatrit d Ukref
Client: Cansu Dagbagli Ferreira
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #158924The Design
About Heti Tamatrit d Ukref
Heti, yettwasemma s wawal n Dakota i waxxam, yettmuddu-d tissit i d-yettarrant tanefsit n waxxam s yiṛman igamanen yettwarnun, yessefrax-d imɣan iɣerfanen n Temrikt n Ugafa. Tamatrit-a n usenser ametti tettmuddu-d yiwet n teqsit seg tedrimt i tallalt n tmezduɣa tiqbilin. Tamusni s wudem fessus, d tikti n temlilt, tesɛa tugniwin d yiṛman s uɣanib aɣerfan, s ukref yettwasemmuren s unemhal adasil n tẓuri n Dakota, yettmalen-d asnaway d temhizent. Taneqsit tesmekti tasertit n yini yiwen s yisemẓan n yiniten, tezziz-d taɣzi n tẓuri taɣerfant deg umnaḍ atraru.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Heti Tamatrit d Ukref d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Heti Tamatrit d Ukref ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Heti Tamatrit d Ukref yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
- Dimensions & Packaging
- 12 oz can label dimensions are 151 x 195 mm
- Tags
- native, indigenous, social, infused, drink, illustration
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
- Design Challenge
- The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
- Research
- In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
- Inspiration
- Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
- Project Duration
- 8 months, 2023-2024, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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