Hangzhou Scenery Aṭaṭṭun n Waman n Lɣella sɣur Peng Guozhi

Hangzhou Scenery Aṭaṭṭun n Waman n Lɣella sɣur Peng Guozhi d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2024

Hangzhou Scenery Aṭaṭṭun n Waman n Lɣella

sɣur Peng Guozhi

Amsaɣ: Peng Guozhi Strategic Packaging Studio

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

15,348

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #159134

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Hangzhou Scenery Aṭaṭṭun n Waman n Lɣella

Hangzhou Scenery d asaru n uṭaṭṭun n waman n lɣella yebnan ɣef takarḍast n djaj. Takarḍast-agi tesɛa 60 mm n tehri, 60 mm n telqayt akked 210 mm n teɣzi, tzemer ad tečč 318 ml. Talɣa-ines tuṣlig teţţak afus aṭas isehlen. Djaj yettwaseqdac deg umkan n plastik, ayagi issirem tuɣalin n useqdec n takarḍast akked usenqes n yiḥerraren. Tibṭaḥin ttusnulfun s tsuffeɣt n usireg s tuksin (heat transfer printing) yerennun ɣef tazrimt tameqqrant n djaj. Tugniwin-agi sfaqent-d ɣef imukan iɛeggalen n temdint n Hangzhou, di Ccinwa, gar-asen Agelmim Agharbi (West Lake), Asaraw Ameqqran (Grand Canal) akked Uɣezdis Anaẓuri Aɣelnaw n Xixi (Xixi National Wetland Park).

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Hangzhou Scenery Aṭaṭṭun n Waman n Lɣella d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Hangzhou Scenery Aṭaṭṭun n Waman n Lɣella ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Hangzhou Scenery Aṭaṭṭun n Waman n Lɣella yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Tigejdiwin & Akemmus: Width 60mm x depth 60mm x height 210mm
Tibzimin: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Tasnakta n Ufares: Use heat transfer printing technology to produce labels on the glass bottle.
Asewḥel n Usnulfu: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Anadi: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Aseḥbiber: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Tanzagt n Usenfar: December 2023,launched in Hangzhou, China.
Tanila n Umahil: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Igmamen n Terbaɛt: Peng GuoZhi