Lfeṭṭa Akemmus · 2024
Pepsi Big Football Event LTO Asemsed n Tissit
by PepsiCo Design and Innovation
- Tarbaḥt A' Design Award n Lfeṭṭa 2024 in Akemmus
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO Asemsed n Tissit
Pepsi Big Football Event LTO d afeṣṣel n usemsed n tissit yettunefken i wakud ilqayen, yettwaxedmen i temzizzelt tameqqrant n ddabex uḍar i d-yellan di Qaṭar deg useggas n 2022. Asemsed-a yeskan-d tugniwin n yimeḥbas n tidet n ddabex uḍar seg waṭas n tmura, i d-yeṭṭfen lferḥ ameqqran i ḥulfan deg wakud n temlilit. Ttusemrasen yimsizedgen n uklu ɣef tugniwin akken a d-smektin tannumi n ucbaḥ n wudem ɣer yimeḥbas, u akken ad fken udem n tẓuri. Tugniwin tigejdanin akked yimussuyen i d-yemṣadan ssemɣaren-d yiwet n tutlayt tudlift. Iswi d asdukkel n tmarka d yimeḥbas idiganen n ddabex uḍar deg wakud n tedyant-a.
About the Tarbaḥt A' Design Award n Lfeṭṭa
Pepsi Big Football Event LTO Asemsed n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Pepsi Big Football Event LTO Asemsed n Tissit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
