Auramithra Taw薯: Tabgest n tissit n uzmir by Arvin Maleki is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Uzzal in Afeṣṣel n Ukemmus Competition Category.
UzzalAkemmus· 2024
Auramithra Taw薯: Tabgest n tissit n uzmir
by Arvin Maleki
Client: Futuredge Design Studio
Tarbaḥt A' Design Award n Uzzal Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #160173The Design
About Auramithra Taw薯: Tabgest n tissit n uzmir
Auramithra d agemmay n minimalizm akked tazmert. Tessedmar-d yiwet n tili taberkant tummdet s uɣlaf, i d-ibedren s yiwen n uɣummu n yiniten am tjerrida, i d-imeslayen ɣef tezmert yeṭṭsen zdaxel. Tabuqalt teččuṛ daɣen s izamulen imeẓyanen d iberkanen n tezmert, i k-yesrusuyen akken ad tmuqleḍ akken iqṛeb. Initen ibananen n yisem n tmerkant ttemsecṛaṭen s tezmert d ugilal aberkan, i yesnernayen tazedganit n wallen dɣa ttawin-d tallalt tummdet s wudem yellan d aḥkim. Tarrayt-agi n usuneɣ tessuffaɣ-d s tezmert taẓuranit lehḍur n Auramithra, tsemlili gar wefsis d yiwet n teḥkayt n tezmert yeɣlin.
The Recognition
About the Tarbaḥt A' Design Award n Uzzal
Auramithra Taw薯: Tabgest n tissit n uzmir d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Auramithra Taw薯: Tabgest n tissit n uzmir ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body.
- Dimensions & Packaging
- Can 500 ml, Height: 168 mm
- Tags
- Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink
- Production Technology
- Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra.
- Design Challenge
- The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment.
- Research
- The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration.
- Inspiration
- Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation.
- Project Duration
- The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024.
- Operation Flow
- The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary.
- Image Credits
- Image#1: Creator Arvin Maleki, Auramithra, 2024
Image#2: Creator Arvin Maleki, Auramithra, 2024
Image#3: Creator Arvin Maleki, Auramithra, 2024
Image#4: Creator Arvin Maleki, Auramithra, 2024
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