Kweichow Moutai Sanhua Flying Apsaras Asemsed n Baijiu sɣur Ying Song Brand Design Shenzhen Co., Ltd d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2024
Kweichow Moutai Sanhua Flying Apsaras Asemsed n Baijiu
sɣur Ying Song Brand Design Shenzhen Co., Ltd
Amsaɣ: Kweichow Moutai Co.,Ltd.
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #160697Afeṣṣel
Ɣef Kweichow Moutai Sanhua Flying Apsaras Asemsed n Baijiu
Kweichow Moutai Sanhua Flying Apsaras d afeṣṣel n usemsed i yiwet n tissit taṣinit iwumi qqaren baijiu. Afeṣṣel-a yesseqdac udem n Flying Apsaras i d-yekkan seg tugniwin n leḥyuḍ n Dunhuang, d aferdis i nettaf daɣen deg tecraḍ n tmarka. Tugna-a tettwarsem s ufus s tarrayt n tẓuri taqburt taṣinit n tugniwin n leḥyuḍ, terṣa ɣef ugilal awraɣ yeṛṛeqen, d ini i yellan d amagnu deg tugniwin n leḥyuḍ n Dunhuang. Tabewwaḍt tettwaldi seg yidis ayeffus, ma d ticraḍ n ucebbeḥ s talɣa n usigna s snat n tissiwin zzint-d i tqerɛet yellan daxel. Taqerɛet tettwaldi seg uqerru n uzzal yellan deg ixef-is. Tabewwaḍt tettwaxdem s lkaɣeḍ, ma d taqerɛet s ufexxar d uzzal.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Kweichow Moutai Sanhua Flying Apsaras Asemsed n Baijiu d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Kweichow Moutai Sanhua Flying Apsaras Asemsed n Baijiu ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
- Tigejdiwin & Akemmus
- A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
- Tibzimin
- Chinese Baijiu packaging, packaging design
- Tasnakta n Ufares
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Asewḥel n Usnulfu
- How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
- Anadi
- Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
- Aseḥbiber
- The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.
Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. - Tanzagt n Usenfar
- The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
- Tanila n Umahil
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Igmamen n Terbaɛt
- Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu - Imsuren n Tugniwin
- Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen
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