Seawool Asenfar n Timerna n Tmatart sɣur Chungsheng Chen and Eddie Wang d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
UzzalUnuɣ· 2024
Seawool Asenfar n Timerna n Tmatart
sɣur Chungsheng Chen and Eddie Wang
Amsaɣ: Tainan University of Technology/Product Design Deparment
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #160731Afeṣṣel
Ɣef Seawool Asenfar n Timerna n Tmatart
Tamatart i yesdukklen aẓeṭṭa d tnefsist, tessedday iɣalen n temlilt i d-yettwarran s teqniyin tisnummyanin d uɣanib ɣer tudert n yal ass. Alugu, i d-yettunefken s isekkilen meqqranen, yettmagar aḥulfan n usnulfu ikeččmen, snat n yisekkilen "o" ttwalisin-d tanefsist tanmeggalt, tettmagar asmaynut ur nemmati. Aɣawas agejdan yettak-d tazdeɣt, yettmagar anadi n uẓeṭṭa d tɣara. Tasefsit tazadurt tessedday iferdisen n timsallin d usiḍen s asawen, teskan-d lqima-s i ugama d usfari ikeččmen. Tamatart teṭṭafar tudert, tesseddulen daɣen d aneggaru deg uẓeṭṭa d twennaḍin n twennaḍt.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Seawool Asenfar n Timerna n Tmatart d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Seawool Asenfar n Timerna n Tmatart ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
- Tigejdiwin & Akemmus
- SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. - Tibzimin
- Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
- Tasnakta n Ufares
- The Branding project all done in Adobe Illustrator and Photoshop software.
- Asewḥel n Usnulfu
- The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
- Anadi
- Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
- Aseḥbiber
- The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
- Tanzagt n Usenfar
- The Branding project commenced in Sept.2022 and concluded in May,2023.
- Tanila n Umahil
- The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
- Ibrivan
- Trademark: Creative Tech Textile Co., Ltd.
- Igmamen n Terbaɛt
- ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC. - Imsuren n Tugniwin
- All images copyright: Acdesign Associates International Co.,Ltd.
Yettwaxellṣen
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