The Impression of Feixi Aẓeṭṭa sɣur Feixi Digital Culture and Media

The Impression of Feixi Aẓeṭṭa sɣur Feixi Digital Culture and Media d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

UzzalUnuɣ· 2024

The Impression of Feixi Aẓeṭṭa

sɣur Feixi Digital Culture and Media

Amsaɣ: Feixi Digital Culture and Media

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Unuɣ

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Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

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Afeṣṣel

Ɣef The Impression of Feixi Aẓeṭṭa

Aḍris n tektabt: Impression of Feixi d aẓeṭṭa i d-ityaraw akken ad d-yesken tamagit n temnaṭ n Feixi. Isekkilen imesṛifiyen n Feixi sswernen agbur alugan alemmas, yettwaṛsem s uɣanib n tira taɛlant (calligraphie). Tili n usekkil amezwaru isken tasuqilt tatrart d yiswiren imaynuten, am yiqantar, ubrid uzegzaw n lḥadid ajgugal akked yixxamen. Tili n usekkil wis sin isken tikeddawin taqburin d imukan n tsertit taqburt. Tira taɛlant tettwaxdem s ufus, syen tettwaddukel akked tugniwin i d-yettwaxtaren s useqdec n uslugen n tuẓẓelt n tugniwin. Aẓeṭṭa yesɛa lqaṛ n 297 s 210 milimitren.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

The Impression of Feixi Aẓeṭṭa d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. The Impression of Feixi Aẓeṭṭa ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
Tigejdiwin & Akemmus: 297mmX210mm
Tibzimin: Printed, Poster, Feixi, Design, Impactful, Visual
Tasnakta n Ufares: Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
Asewḥel n Usnulfu: The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
Anadi: Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
Aseḥbiber: Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
Tanzagt n Usenfar: The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
Tanila n Umahil: Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
Igmamen n Terbaɛt: Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu