Extra Melty Upgrade Aqeddac n Nɛnaɛ by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 Tarbaḥt A' Design Award n Lbrunz in Afeṣṣel n Ukemmus Competition Category.
LbrunzAkemmus· 2024
Extra Melty Upgrade Aqeddac n Nɛnaɛ
Tarbaḥt A' Design Award n Lbrunz Winner in Akemmus Category
Verified Award Winner
Verify Award Status for #160786The Design
About Extra Melty Upgrade Aqeddac n Nɛnaɛ
Tarbaɛt n usfeṣli txeddem ɣef tikti n wadfel yettwaḍebbren, i yettmettilen tazmert n ufaris deg ukkis n ccɣel. Tettwasuter twizi n yiferdisen n tmeṛkant yettwassnen am alugu EXTRA d swoosh, ihi tarbaɛt n usfeṣli tessenfel s umeẓri swoosh ɣer yiwet n tberkant n ski akken ad tebnu yiwet n temlit anda tmellit n kartun tzemreḍ ad tefsus, i yettrarrfan asentel. Yettban dakken agummu ur d-yettekka ara kan d talqimt n usṭum, maca d yiwet n tfelwit n adfel tusligt, ayen yemmen taqsiṭ. Yettwasɣan akken akud n uḍemmeɛ n nɛnaɛ ad d-yawi tirmit am tin n ski deg yimi d deg uqerru n yimesteɛmalen.
The Recognition
About the Tarbaḥt A' Design Award n Lbrunz
Extra Melty Upgrade Aqeddac n Nɛnaɛ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Extra Melty Upgrade Aqeddac n Nɛnaɛ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Extra Melty Upgrade Aqeddac n Nɛnaɛ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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