Cats in a Box Tafeṣna n Teywalt sɣur Daniel da Hora

Cats in a Box Tafeṣna n Teywalt sɣur Daniel da Hora d anerbaz yettwaqadren meqqren n 2024 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

UzzalAselɣu· 2024

Cats in a Box Tafeṣna n Teywalt

sɣur Daniel da Hora

Amsaɣ: Adote Um Gatinho

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Aselɣu

46,434

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #161093

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Cats in a Box Tafeṣna n Teywalt

Tirza n terbaɛt n ufeṣnu yeddukel s tfelwit tugniwin tizegzawin akked tadukli tafraḥant, s lebɣi n uḥebbi n tikta tiluriyin ɣef covid-19 d uselhu n usegrew n yemucan. Tebna ɣef unadi, taf-d tikta timcumin, ayen i d-yewwin ɣer yiznan iǧehdiyen d usnefli n izirig n ufaris. S tarrayt n tesbeɣriwt tazegrart d usuq n tlisa yeddan d lɛali, tirza ur d-terri kan idrimen, maca daɣen tuɣal d umennuɣ i tikta n tmetti, tessaweḍ-d tamezdagnut yesnen yerna tlemmas.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Cats in a Box Tafeṣna n Teywalt d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Cats in a Box Tafeṣna n Teywalt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Tigejdiwin & Akemmus: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tibzimin: Cat, Pets, Adoption, Illustration, Color
Tasnakta n Ufares: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Asewḥel n Usnulfu: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Anadi: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Aseḥbiber: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Tanzagt n Usenfar: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Igmamen n Terbaɛt: Daniel da Hora
Imsuren n Tugniwin: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.